Blue Square Review – Excellent Horse Racing Features and Sportsbook
January 16th, 2010 / Lee A Jackson
One of the great features on Blue Square, which will appease many a horse racing fan, is their pretty awesome I-card. What is an I-card you may be wondering? Well, it is everything that you need at your disposal online, when it comes to making bets on the horse racing. The I-card opens up in a new window, so it won’t get in the way of the main betting site, instead it runs side-by-side, allowing you to keep it open to explore while keeping your eye on other stuff. The home page of the I-card lists the Race Cards for the day, and not just from the UK. You are not going to miss a race with this application open. Looking at Kempton for today, there is a list of races as well as a Course Info link. Clicking on that will take you to a page about the course, where it is located, a graphic of the track, their website, admission, and everything else you may want to know. It will also give you the results from previous meetings if you’re interested.
The interface is fairly intelligent, so if you browse across the top tabs to the all important statistics, then you will have the options to just see the statistics for the courses hosting race cards for the day, so you don’t have to go searching around. There is some vital information in there, and you can cast a knowing eye over everything from Top Track Trainers, Top Track Jockeys, Hot and Cold Jockeys and Trainers, Beaten Favourites and the Top Earners. Let’s say for example you wanted to look into more depth at Trainer Jonjo O’Neill, just click on his name and you will get the full list of his last 50 races, plus detailed summary of performances at the given track. Want more, there are video highlights to back up some of the races as well, so you can see the horse in action. Just to round things off on the I-card, there is also a news tab which is worth checking out, as Blue Square post their own racing news which can keep you up to date with the day’s racing.
Well, as impressive as all of that is, there is much more to Blue Square’s Sports Book than just the horse racing. The home page will give you access to sections such as the sports book, poker, games and the casino. The sports book is where will concentrate, and when you first land there you will see the live betting, which is presented really nicely. When you click on live action to follow, such as the Masters semi final between Stephen Maguire and Mark Selby, you get a cool graphic with the score, and then the list of betting option beneath. Keeping an eye on it, you can see the movement in the prices, which get highlighted red and green with arrows to see what is happening. Even when you click on particular bet, you will still see the other live action down the left hand side, very well presented.
Blue Square do extend their service even more with a blog. Here you can find previews of forthcoming sporting events (sports are listed by section for you to browse around), as well as some great features and bonuses which can be earned with the online bookmaker. Sports betting can be embellished with services like this, and Blue Square deliver well. You can also navigate to other things like live scores, live betting and other areas of the website. The main area of the sports book is navigated through a left hand menu which is extendable and collapsible. Dipping into the football section, they present some great options, such as enhanced multiples, short priced favourites, as well as the leagues and cups from around the world. I took a look at the Goal Crazy Coupon, and you are presented with a coupon with selections for forthcoming games where you pick matches with “both teams to score” option to build your bet. The presentation of the Blue Square website is excellent and a bit of a treat to be honest.
There are specials and lotteries to keep you entertained, as well as the mini games to try and secure some instant wins. Everything seems very understated on the website, but very well executed, and is pleasurable to find your way around. You can even become a Blue Square VIP, which will give you an even more enhanced service, such as email address, personalised betting service, extra cash bonuses, free bets for the sports customer and much more. Check out their VIP link for more information. No online bookmaker would be complete without a welcome bonus offer, and Blue Square offer a free £10 bet for customers who open a new account. Simply open an account, and when you make a deposit, Blue Square will match the deposit up to £10 in a free bet.
Get in on the excellent betting service which Blue Square, starting with Aston Villa v West Ham on Sunday. Blue Square are offering some good prices, with a win for Villa at 8/15. If you sign up and make your deposit, then you could use your free welcome £10 bet for it. It would bring a return of around £5, which isn’t too bad for not gambling with your own money to start with. So, with caption competitions, a £1 million Live football challenge where you predict scores, in-depth sporting analysis and a great horse racing service, Blue Square provide some great coverage. Visit their website today and check all the good stuff at Blue Square.
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