Bookmaker Specials on the 2010 World Cup

Last Friday, 32 nations discovered their fate as the draw for next summer’s World Cup took place in Cape Town. Never before has the draw received so much attention, with the media keen to identify ‘Groups of Death’, despite the fact that every team playing in the competition are there on merit (with the exception of South Africa).

A couple of bookmakers have already decided to offer a generous cashback special on the World Cup, with Sky Bet offering to refund all losing outright bets if England are triumphant. This is possibly an attempt to encourage less English people to back their own country, with many UK bookmakers likely to run up liabilities on Fabio Capello’s team ahead of the tournament starting.

Similarly, Boylesports are offering to refund all losing outright bets if France repeat their 1998 victory and win the World Cup for the second time. This is a reaction to the controversial way in which Ireland were eliminated from the play-offs by Les Bleus, although this is not a vintage French team, with Blue Square offering 16/1 that Raymond Domenech steers them to glory.

The bookmakers have already gone into overdrive with a wide range of markets on the 2010 World Cup, with every group match already priced up by the likes of Paddy Power and Sky Bet. In addition, betfair have set up the matches on their website, although it might be some time before there is reasonable liquidity. Paddy Power have also priced up correct score, double chance and HT / FT opportunities for each game, with each of these related to the match betting.

Coral, Sky Bet, Paddy Power and bet365 have also priced up a ‘Stage of Elimination’ market for 14 of the 32 teams, with England available at 9/2 (Coral) to go out of the competition at the semi-final stage. For those that think that Brazil might suffer in the ‘Group of Death’, Paddy offer 5/1 that the five-time winners go out at the group stage, although Portugal might be a more sensible bet with the Irish firm at 6/4.

Totesport have priced up a ‘Top African Team’ market and it’s no surprise to see Ivory Coast available at even money, although a tough group could see Ghana (9/2) or Cameroon (11/2) go further than their continental cousins. Totesport also offer ‘Top European Team’ which is naturally a competitive market, but will anyone get further than Euro 200 winners Spain (11/5)? It’s no surprise to see Europe a best price 4/9 (bet365) to be the winning continent, with South America next at 9/4 (Blue Square).

Finally, Blue Square have opened a market on which England players will make the 23-man squad that jets out to South Africa in the summer. Shaun Wright-Phillips is clearly a borderline decision at 10/11, with Gabby Agbonlahor an interesting price at 9/4. His Villa team-mate James Milner looks more likely to take a place on the plane, with his odds at 4/11 right now.