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live in play betting

On this page you find articles on live in play betting and sports betting in general.

Premier League Betting

Sky Sports have announced the addition of 16 Premier League games during December and the New Year so punters will be able to have an extra field day with live in-play betting at Sky Bet. The broadcaster will have shown 62 Premier League matches in total by January 1st, 2016 with every Premier League club having been featured three times, with last season’s top four having been on show nine times or more.

There will be 17 different clubs on show through December and the New Year. Sky Sports head of football Gary Hughes said: “It’s been an exciting start to the season on Sky Sports, and with these fixtures into the New Year we will continue to tell the full story of the Barclays Premier League.

“With at least three games a week, every team at least three times by the turn of the year and every stadium, Sky Sports is the best place to follow the most exciting league in the world.

Sky Sports head of football Gary Hughes said: “It’s been an exciting start to the season on Sky Sports, and with these fixtures into the New Year we will continue to tell the full story of the Barclays Premier League.

“With at least three games a week, every team at least three times by the turn of the year and every stadium, Sky Sports is the best place to follow the most exciting league in the world.”

Sky Sports live Premier League fixtures:


Watford v Arsenal – Saturday, October 17, 5.30pm

Newcastle United v Norwich City – Sunday, October 18, 4pm

Swansea City v Stoke City – Monday, October 19, 8pm

Arsenal v Everton – Saturday, October 24, 5.30pm

Sunderland v Newcastle United – Sunday, October 25, 12pm

Manchester United v Manchester City – Sunday, October 25, 2.05pm

Liverpool v Southampton – Sunday, October 25, 4.15pm


Everton v Sunderland – Sunday, November 1, 1.30pm

Southampton v Bournemouth – Sunday, November 1, 4pm

Tottenham Hotspur v Aston Villa – Monday, November 2, 8pm

Stoke City v Chelsea – Saturday, November 7, 5.30pm

Aston Villa v Manchester City – Sunday, November 8, 1.30pm

Arsenal v Tottenham Hotspur – Sunday, November 8, 4pm

Manchester City v Liverpool – Saturday, November 21, 5.30pm

Tottenham Hotspur v West Ham United – Sunday, November 22, 4pm

Crystal Palace v Sunderland – Monday, November 23, 8pm

Leicester City v Manchester United – Saturday, November 28, 5.30pm

West Ham United v West Bromwich Albion – Sunday, November 29, 2.05pm

Norwich City v Arsenal – Sunday, November 29, 4.15pm


Chelsea v Bournemouth – Saturday, December 5, 5.30pm

Newcastle United v Liverpool – Sunday, December 6, 4pm

Everton v Crystal Palace – Monday, December 7, 8pm

Bournemouth v Manchester United – Saturday, December 12, 5.30pm

Aston Villa v Arsenal – Sunday, December 13, 1.30pm

Tottenham Hotspur v Newcastle United – Sunday, December 13, 4pm

Leicester City v Chelsea – Monday, December 14, 8pm

Newcastle United v Aston Villa – Saturday, December 19, 5.30pm

Watford v Liverpool – Sunday, December 20, 1.30pm

Swansea City v West Ham United – Sunday, December 20, 4pm

Arsenal v Manchester City – Monday, December 21, 8pm

Stoke City v Manchester United – Saturday, December 26, 12.45pm

Sunderland v Liverpool – Wednesday, December 30, 7.45pm


Watford v Manchester City – Saturday, January 2, 5.30pm

Crystal Palace v Chelsea – Sunday, January 3, 1.30pm

Everton v Tottenham Hotspur – Sunday, January 3, 4pm

8th October 2015 / Lee A Jackson - Category: Premier League Betting


One of the many great features that can be found at online betting site Bet365 is their fantastic option to Cash Out early. Now the feature has been taken a step further with the Bet365 partial Cash Out option. So what is an early Cash Out and why is it becoming an extremely important tool for punters to use in their online betting?

The Cash Out options are all about taking full control of your bets and this shouldn’t be overlooked by punters. Most online bookmakers offer the Cash Out feature but Bet365 were the first in the online betting industry to launch a partial Cash Out feature, which gives even more control over active bets. Both features can be accessed easily and any customers who need to sign up with Bet365 to enjoy them can take advantage of a 100% matched deposit bonus which rewards up to a free £200 bet.

Cashing out a bet means that you don’t have to wait until the conclusion of an event to make some money on a wager. Say for example that you have placed a bet on Newcastle to beat Manchester United in a football match and the Magpies are leading in the game but are coming under heavy pressure from the Red Devils. You could settle your bet on Newcastle before the final whistle while they are leading instead of risking everything on the final whistle.

So you don’t have to wait for matches to come to a conclusion. You can track your bets and if your wager is winning at any point then you can decide to Cash Out. You will see the Cash Out button located by your selection and just click it to pull out your bet. The amount which is offered to Cash Out early will depend on the situation and may be higher or lower than your original stake enabling you to guarantee a profit or minimise a potential loss.

Bet365 Partial Cash Out Option

There is now a partial Cash Out option at Bet365 and this gives you even more control. Again, going back to the situation of Newcastle leading Manchester United in a game and having backed the Magpies, you could decide to consolidate some winnings by cashing out just part of the active bet with the Magpies in the lead, while leaving the rest of the bet running until the final whistle. Doing that, you could either pick up even more profit at 90 minutes if Newcastle were to hang on for maximum points, or if they lost, you would at least have taken something from the game.

The partial Cash Out feature is operated on a slider after clicking the icon which is sat to the right of the Cash Out button. Just move the slider up and down to select the amount that you want to Cash Out and the value of doing so at that amount. Obviously the final result won’t have any bearing on the amount that you get from a Cash Out, but the remainder of the stake will then get settled upon the conclusion of the event. There would also be the option to partially Cash Out another portion of that remainder before the final whistle, as a partial Cash Out can be completed up to ten times for single bets and five times for eligible multiples. The partial Cash Out amount must be greater than or equal to ten times the minimum unit stake.

The Cash Out options at Bet365 will appear on selected events, fixtures and markets both pre-match and In-Play, on single and multiple bets, for a variety of sports including Soccer, Tennis, Horse Racing, Cricket and Basketball. At the moment, partial Cash Out options are only for selected single and straight accumulators. There is a lot of value in being able to have control of your accumulator betting.

Imagine that five of your selections in a sixfold were winning, but one selection was looking a bit dodgy. Thanks to the Bet365 feature you could cash out the accumulator rather than letting the whole thing go down the drain because of one leg. With the Cash Out feature available in-play as well, you can actually even watch live streams of a sporting event while bringing up the Cash Out feature to have full control. The Cash Out option is also available on mobile and tablet devices.

10th July 2015 / Lee A Jackson - Category: Betting Advice


Some astounding details have been released by Bet365 regarding the betting habits of sports betting punters. It was revealed that 80% of all sports betting revenues have come from in-play bets alone. While the figures were released by Bet365 is a common theme across the entire online betting industry. Live in-play betting, where punters can get down wagers on a sporting event as it is happening, is a major deal and the popularity is increasing even further.

Live bets, live betting, live in-play bets, call it what you will, the industry has really benefitted from the birth of that particular form of wagering. It is a great alternative or supplement to pre-match wagers, because punters can enjoy the dynamic experience of engaging in the game, judging the flow of action and, therefore, the likelihood of who scores a goal next for example.

Thanks to live in-play betting, punters can see who is on top of their game in a match and who is likely to bag some value in the live goalscorer markets. Or if an underdog takes a lead early in a match, then the price on the favourite will drift a bit and that could be a great time to jump on the favourite to turn things around at the extended value.

Bet365 help the live in-play betting process along fantastically with their statistics and graphical representation of live games. It doesn’t matter if you are looking at live betting on a desktop or mobile, you will still get the same unique betting experience. It is actually the mobile explosion which has helped the live in-play betting industry grow and grow.

Now punters can actually sit in a stadium watching the action live in person, pull out their mobile and get a live bet down on the game. It doesn’t get much better than that, but you could be sitting on your couch watching a game, down the pub watching on the big screen, those dynamic, rapidly-changing live markets are there to be taken advantage of, right at your fingertips.

Online bookmaker Bet365 do have one of the most comprehensive live in-play betting portals around. For a top football match, they will generally have over 70 active live in-play betting markets to choose from Next Goal, Match Goals, Match Corners, Half-Time Result to the Full-Time Result. Open a new account with Bet365 and you can earn yourself a 100% matched deposit bonus as a welcome offer, up to the value of £200.

6th July 2015 / Lee A Jackson - Category: Bookmaker News


Online bookmaker Ladbrokes have reported a big increase in the number of bets coming in through mobile phones and tablets. The amount of activity coming in from mobile punters on the Ladbrokes sports book are now accounting for around 20% of Ladbrokes’ online bets taken. This has been a good 5% increase of mobile betting over the last twelve months or so. This has been extra good news for Ladbrokes, because it has lead to an increase in profits for the bookie.

The revenue alone coming from Ladbrokes online sports (including through mobile devices) was driven up 22% from the start of the year to March. So Ladbrokes are a company definitely heading in the right direction, with a very healthy double digit growth in stakes, all culminating in almost a 6% rise in digital revenue. So the amount of investment and forward thinking that Ladbrokes have put into keeping themselves at the head of 21st century technology is paying them back.

According to Ladbrokes, who are the UK’s second largest bookmaker, they offer more football in a week to bet on than their closest competitors. Ladbrokes offer up over 800 football games a week, something which the company seems very proud of. But there is still more to come from Ladbrokes as well, because May will see the launch of a new Ladbrokes website as well.

So customers of online bookmaker Ladbrokes will have a new interface to work with. It is being tested by users at the moment, and it has been designed to improve the operation and quality of the punter’s betting experience on there. There has been another positive shift in Ladbrokes from their In-Play betting services, and the bookie has reported that 57% of sportsbook amount have come through live in play wagers. This is an increase from the 2011 financial year of around 8%, so the popular of Ladbrokes and live-in play betting is still showing a lot of promising growth.




24th April 2012 / Lee A Jackson - Category: Bookmaker News

Free Bets & Promotions

It’s a big week of international friendly football betting this week, and popular online bookmaker Bet365 is right there for their customers, providing top live streams. The live football streams through their site is one of the big attractions of Bet365, as they continuously provide coverage of top live action from a wide range of sports. The Bet365 live football stream coverage this week, kicks into high gear on Wednesday night as the big coupon of international football kicks off. With Euro 2012 betting heading our way in the summer, these international friendly matches are great preparations for the teams involves, and Euro 2012 joint hosts Poland are going to get a good run out against Cristiano Ronaldo’s Portugal. Real Madrid’s Ronaldo scored a match winning back heel for his club on the weekend, and takes his Portugal side, who are in the Euro 2012 Group of Death alongside Germany and the Netherlands, to face the Polish side. England’s Euro 2012 group opponents Sweden are out in Croatia for a tricky test and both of these matches can be seen on Bet365 Live Stream service. Lionel Messi’s Argentina are in Europe this week as well, and you can also catch then on a live stream at highly rated bookmaker Bet365. It is Switzerland who host Argentina on Wednesday night, and Bet365 customers can also get to see some action from Central America, with Mexico v Colombia looking a very enticing match to come.

So there is some fantastic live football streams to come this week for Bet365 customers, and there is still plenty of time to get on board with one of the best bookmakers available, so that you can enjoy the live streams. The huge benefit of live sports streams through the bookmaker, is that you can enjoy live in play betting at the same time as well. Enhancing your live in play betting with live streams all in one place, is the great advantage of being a Bet365 customer.

Bet365 Live International Football Streams this week
Hungary v Bulgaria, Montenegro v Iceland, Turkey v Slovakia, Austria v Finland, Croatia v Sweden, Greece v Belgium, Switzerland v Argentina, Poland v Portugal, Paraguay v Panama, Bolivia v Cuba, Ecuador v Honduras, Mexico v Colombia

Online bookmaker Bet356 offer a free £200 bet for new customers registering an account. The bookie will match the value of your first deposit on a new account, with a 100% bonus. This means that on your new Bet365 account, you can get £200 worth of free bets, as they match your initial deposit. Bet365 provide superb football betting through their live in play services, and with their 0-0 Bore Draw Special, they offer some insurance as well. Place a pre match Correct Score, Half Time/Full Time or Scorecast bet on any football match listed on the site, and if any bets in those markets lose because the game ends in a 0-0 draw, Bet365 will refund those lost stakes.

28th February 2012 / Lee A Jackson - Category: Free Bets & Promotions


There is live tennis streams this week from online bookmaker Bet365. The popular bookie is showing live streams from the ATP San Jose Open tennis, as the second oldest men’s tournament on US soil celebrates its 120th year. There has been many a famous name winning this tournament, from Andy Murray to Andre Agassi to Pete Sampras and John McEnroe. This is an ATP World Tour 250 event, and this is an indoor tournament out in San Jose. There is a good field in attendance with young rising Canadian star Milos Raonic back to defend his title. At the San Jose Open last season, Raonic, the 2011 Newcomer of the Year, was in fine form and he went all the way to land his first ever ATP Tour tile, beating Spain’s Fernando Verdasco in the final. Raonic goes in the top half of the draw as third seed, but is on a collision course with number one seed Gael Monfils in the semi final. The popular Frenchman, always a great draw for the crowds and who finished as runner up in Doha recently and reached the semi final stage here last year and goes as one of the favourites in ATP San Jose Open tennis betting. America’s Andy Roddick is in the field too and he has triumphed in San Jose three times before in his career. He missed last year’s tournament but on his last appearance in 2010 he made it to the final again, but lost against Verdasco. Czech star Radek Stepanek, the 2009 San Jose champion has good tournament history, reaching the final on both of his previous experiences here. So he is also making a strong bet for the title. The stars in San Jose can be enjoyed through Bet365’s live tennis streams this week. The highly rated online bookmaker is again providing superb coverage of a top sporting event for their customers.

Online bookmaker Bet356 offer a free £200 bet for new customers registering an account. The bookie will match the value of your first deposit on a new account, with a 100% bonus. This means that on your new Bet365 account, you can get £200 worth of free bets, as they match your initial deposit. Bet365 provide superb tennis betting coverage through their live in play services, and are one of the most highly recommended online bookmakers available. The ability to tune in live to a free stream is a great way to enhance your live in play tennis betting of course. Being able to watch the action should allow you to make more accurate judgement calls on your betting. Bet365 provide all of their streams live and free to their customers. All that is needed to gain access is to be a funded account holder with them, and then you will be able to tune in and bet at the same time with Bet365.

15th February 2012 / Lee A Jackson - Category: Free Bets & Promotions


The 2012 Australian Open Tennis betting is chugging along nicely, with all the of big four still looking for glory in the men’s side of the draw. The biggest exit and upset so far has been US Open winner Samantha Stosur’s first round exit from the women’s draw. So we are in for another good week or so of tennis betting before the climax of the event at the end of the month. This first Tennis Grand Slam of 2012 of course, provides a whole gluttonous mass of tennis betting opportunities to indulge in during its two week period. The most popular markets are the Men’s Outright Winner, the Women’s Outright Winner and individual match betting itself. For the match betting at the 2012 Australian Open, Paddy Power have a great promotion running for the duration of the event. If your match selection loses, but the last point in the match happens to be an ace, then the bookie will refund your losing in running match stake as a free bet. So if your defeated selection goes out on an Ace point, then it will be refund time. There were six of these refunds on three alone! So great coverage on your 2012 Australian Open tennis match betting. The refunds from this Paddy Power Tennis Promotion can be used on another match at the Australian Open.

To further enhance you tennis betting experience from Melbourne Park this year, live in play tennis betting is worth looking at, and that is where Paddy Power really deliver a top notch service. Not only is their popular live in play service fantastic for your live betting, but you can also gain access to live streams of the 2012 Australian Open for the matches you are betting on. This is a tremendous service being offered by the highly rated and highly popular online bookmaker Paddy Power. You can get right into the action with the live tennis streams from the Australian Open, which will allow your live in play betting judgements to be sharper because you will have a feel for the action. It is something which is well worth taking advantage of for the Australian Open. Live tennis streams, live in in play betting and superb market prices with live in play match betting insurance!

Online bookmaker Paddy Power offer a free £50 bet for new customers registering an account. The online bookmaker will match the value of your first stake on a new account with a free bet. The maximum value of your free bet will be £50 for your welcome bonus offer, but the free betting cash is a great way to get started with your sports betting at Paddy Power on your new account.

Australian Open Betting Prices at Paddy Power
Novak Djokovic 6/5, Roger Federer 4/1, Andy Murray 5/1, Rafael Nadal 13/2
Petra Kvitova 11/4, Serena Williams 4/1, Victoria Azarenka 9/2, Kim Clijsters 13/2, Na Li 10/1

19th January 2012 / Lee A Jackson - Category: Free Bets & Promotions

Free Bets & Promotions

Online bookmaker Paddy Power have a great online tennis betting promotion running for the 2012 Australian  Open. The highly popular bookie has a free bet special running for the action from Melbourne Park over the next couple of weeks, where some insurance is offered on your match betting. Bets placed on Match Winner option during Live In Play running only will be covered by the Paddy Power Australian Open Free Bet Special. If your Match Winner bet from in running betting loses, then Paddy Power will refund your lost stake as a free bet if the final point in the match happens to be an ace. That free bet can then in turn be used on another match at the Australian Open. This does not apply to pre match bets, and is only valid for live in running Match Winner bets. The promotion also only applies to the main draws of the Men’s and Women’s singles and not anything else. So there is great coverage if  you are looking to enjoy some live in play tennis betting with Paddy Power during the 2012 Australian Open. Will Andy Murray be able to break his Grand Slam duck this year, with the Scot opening against Ryan Harrison of the USA. Britain’s youngster Heather Watson has a dream start against one of the women’s favourites Victoria Azarenka, while future British star Laura Robson gets to square off against Jelena Jankovic in the first round of the draw. You can follow the Brits in action with live Australian Open tennis betting with Paddy Power over the next couple of weeks as the first Grand Slam of the year serves up some top action.

Online bookmaker Paddy Power offers a free £50 bet for new customers registering an account with them thanks to their generous welcome bonus. The highly rated bookie will match the value of your first stake on a new account with a free bet, up to the maximum value of £50, giving you some great free betting cash to get started with on your new account.

Selected Australian Open Tennis Betting Odds at Paddy Power
Novak Djokovic 5/4, Roger Federer 4/1, Andy Murray 5/1, Rafael Nadal 11/2
Petra Kvitova 3/1, Serena Williams 4/1, Victoria Azarenka 6/1, Kim Clijsters 15/2

15th January 2012 / Lee A Jackson - Category: Free Bets & Promotions

Free Bets & Promotions

Fancy a bit of live in play betting this weekend for your Premier League wagers? Well, some good news, as Ladbrokes are running a superb promotion this weekend for your live football betting.

With Ladbrokes, you can get a Free £5 live in play bet this weekend!

Live in play betting opens up a wide range of extra bets on football matches, which in turn will allow you to plan and hopefully grab some extra profit for yourself. When you have a £10 (or greater) stake on a Ladbrokes Result After 15 Minutes in any of the Norwich v Arsenal, Swansea v Man Utd or Chelsea v Liverpool matches this weekend, and you will get yourself a Free £5 bet to use Live In Play in that very same match! This is a tremendous offer, because you just need to place your bet of a minimum of £10 on a Result After 15 Minutes, and you will get your free in play bet! You really can’t go wrong with that, a free bet to try and bring in some more profit! Live in play betting provides some great odds and is really worth exploring.

This high value live in play football betting promotion is applicable to the Norwich v Arsenal, Swansea v Man Utd and Chelsea v Liverpool Premier League matches this weekend. So get on in there with your Live In play betting this weekend at Ladbrokes and land yourself a free £5 bet as well!

Online bookmaker Ladbrokes offer a free £50 bet as a welcome bonus for new customers registering an account. The bookie will match the value of your first stake on a new account with a free bet, up to the maximum value of £50! This is another great opportunity to get yourself some free betting money with the highly rated online bookmaker! So head there today and sign up if you’re not, and don’t forget to get your free £5 live in play bet this weekend!

19th November 2011 / Lee A Jackson - Category: Free Bets & Promotions

Free Bets & Promotions

Wednesday, August 10th sees a lot of European nations involved in international friendly matches. Yes, much has been made about the poor timing of these matches, with European domestic seasons just starting, but nonetheless, England, Ireland, Scotland and Wales are all in action next week. England face a tough match at Wembley against the Netherlands, while Ireland host Croatia. Scotland stay at home as well as Denmark comes over for a visit, while Wales entertain the Socceroos of Australia the same night. Quite what any of the managers are going to get out of these international friendly matches is any ones guess. Most players are just going to be getting back to full match sharpness, but there are a clutch of Euro 2012 qualification matches coming up at the beginning of September, so with the busy domestic schedules in August, these matches are geared to get some international football under belts ahead of important competitive matches then. There are actually some really good matches on the cards, with Germany v Brazil a highlight and France v Chile looking very interesting.

Online bookmaker Bet365 are once again bringing you some of the many friendly matches booked on that day, to your home, by providing live streams. The online bookmaker, well known and highly recommended for their delivery of live sports streams are once again treating their customers to a live football frenzy. Customers of Bet365 can tune in to the live football streams and take a look at action from the Ukraine v Sweden, Austria v Slovakia, Belarus v Bulgaria, Latvia v Finland, Lithuania v Armenia and a great Norway v Czech Republic match up.

What the benefit of Bet365 live football streams brings to the punter, is taking that step of bringing betting opportunities closer to you. You may want to just sit back and chill and watch the game, but live streams at Bet365 lets you enjoy live in play betting just that little bit more. Betting on live football matches is made a bit easier when you have the ability to watch the live action right there. You can get into the game and make better decision on your football betting, than if you were just doing live in play betting blindly. By watching a Bet365 live football stream you get into the heart of the action, can judge which what the game is going to swing, and then take advantage of that in your live betting. The two marry together so very well, and with Bet365’s highly recommended live in play service, and their excellent source of live sports streams, customers really are well catered for at Bet365. Live in play betting opens new doors of football betting opportunities, extra chances to cash in while the action is happening right before you, instead of making judgement calls before a ball is kicked.

Bet365 also run a Bore Draw football betting promotion on all of their football coupons. All football matches on Bet365 are covered by the promotion, which refunds lost stakes if a Correct Score, Half Time/Full Time or Scorecast bet loses because the match you bet on ends in a 0-0 draw. This Bore Draw offers runs for all football matches found on Bet365 and applies to pre match bets only. There is also the 100% Soccer Accumulator bonus to be taken on European Soccer Accumulators, which lets you build your big bet from European Leagues including matches from the Champions League. If you land a 4 fold accumulator for example, you will get a 5% win bonus on top of your winnings. The bigger the accumulator your land, the bigger the bonus percentage you will receive on top from Bet365. The highly popular online bookmaker also offers unlimited places on First Scorer Each Way bets. This means that if you have a each way First Goalscorer bet on a match, if that player doesn’t score first, but scores at any other time during the match, you will get paid out 1/3 odds. So there are plenty of on going football betting bonuses to take advantage of when having a wager on the beautiful game at Bet365.

With domestic leagues across Europe starting up, and a big week of international friendly matches, Bet365 really do provide a great service. Their live streams are a very popular feature on their site, and cover more than just football of course, you can catch top level tennis action from the ATP and WTA, plus many more sports events throughout the year. If you want to get in on the action at Bet365, then you needed to be a funded account holder to enjoy the live streaming benefits. If you don’t have a Bet365 account yet, then the news gets even better, because new customers can get a £200 free bet when registering an account with the highly rated bookie. Bet365 will match you initial deposit on a new account, giving you a lot of free cash to enjoy betting with on their site.

5th August 2011 / Lee A Jackson - Category: Free Bets & Promotions

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