Stan James Review 2017 - Sports Betting Review

Stan James is a hugely popular name in UK bookmaking, largely thanks to their heavy high street presence that they have had since their start in 1933. They are currently running with over 90 shops across the UK and of course, to keep up with the modern times, they have a massive online betting presence as well. They have a rich history behind them and they are a well trusted brand. In 2015 Unibet Group swooped in to aquire their online gaming business to throw even more weight behind them. A heavy sponsor and supporter of sport, Stan James are one of the most recognisable and trusted brands out there.

STAN JAMES

Stan James
  • Some of the best football promotions.
  • Great website.
  • Great customer service.

Online-Betting Rating:

4 Stars Rating


Betting markets and odds quality 9/10

There is a lot to enjoy at Stan James, from the quality of their website to the quality of their odds. They offer very competitive odds, right up there with the big players in the industry and their market competitiveness has been boosted since the takeover from Unibet. You will find very strong odds at Stan James, particularly on the horse racing where they seem to excel. One of the nice things about Stan James is they they do run some of the lower betting margins. You Are looking as low as 3.9% on the soccer markets while the other big markets average around the 5% mark. So that’s pretty competitive and good for the punter at the end of the day. There Is a £200000 per day maximum win on soccer bets with them.

There is a wide range of sports betting markets as you would expect from the bookmaker. You are very well covered in particular with the horse racing and soccer. Those are the main staples of UK betting and Stan James deliver a great product on both. They do roll out nice specials and novelty betting markets, which is always a nice thing to dip into. As well as fantastic coverage on the big markets, you have access to a lot of nice betting with the likes of bowls, Netball and Pool being averaged alongside the big market. Clicking on one football match will open up a whole host of bets for that match, usually running over 100 markets for a single game. It’s superb coverage.

Sign up bonus, free bets & current promotions 8/10

Stan James have one of the smaller monetary value welcome bonus offers out there. When you open an account with them you can pick up a free 20 bet. After registration with them, bet £10 or more on any sport and any market and then you will get a free bet back on your account matching that initial stake, up to the maximum value of £20. The free bet will available for seven days after activating.

Stan James are great for promotions. It’s not that they offer a great deal, their site is not weighted down with them, but what they offer is usually unique and strong. They consistently run golf accumulator insurance and they do offer up a lot of free bet offers. For example they may offer a free £5 bet on a top football match for having a punt on a market, or on a golf tournament for having placed an outright winner bet. They are very good for the quality of promotions that they deliver. It’s quality not quantity with them.

In-play betting 7/10

You get the usual gamut of live in play betting as with most bookmakers. The Stan James live in play betting platform is pretty solid and operates quickly after having loaded. What you get is simply a full listing of the events going on, which can look a little ‘in your face” because it is a lot. Each match listing will present the current outfight odds on the game as well as the option to click through to the other active live markets going on for it. However, with Stan James you are able to customise and tweak things. If you prefer and event view, you can switch over to that, then the listings go down the side menu and you get an overview of an event in the main screen. From the live in-play betting portal you can even click through to Virtual betting which is right there. There are a lot of markets, a lot of tremendous value and cool little sound effect when something of note happens in a game.

Extras & features 8/10

There are plenty of features to get stuck into at online betting site Stan James. Along with their great live in play betting section you have live streaming available to you as well. This is accessible from the main link on the page and you get access to live horse racing as well through Racing UK and At The Races. Just log in to view any UK or Irish race, and to get access to a streak you need to place a minimum of a £1 win single on a race covered by either of those networks. You can watch the live streams straight on your PC. They throw a lot at horse racing on the site and you get some good early prices.

Along with that you get some great horse racing statistics, results, audio and the live streams and you view your own custom racecards as well on the site. The horse racing markets do come in from the USA and the Rest of the World. The bet slip is clean and simple to use and you can opt to make it stick to the column or hide it. There is plenty of virtual betting as we have already touched on before and there are other neat touches around the site, such as Alerts and Daily Naps and Tips. There is also a tipping game and as you can tell, Stan James are heavily into the horses. Another great aspect is their blog, it’s worth dipping into because you can find tips, expert columns and what to look out for in the world of sport.

Payment options - deposit and withdrawal methods 7/10

The usual array of payment options are available at Stan James to get funds to and from your account. You can use cards, the bank or ewallets to manage your money in your account with them. Always check for the different processing times and minimums of course. Most methods do offer instant transactions and there is a minimum £5 deposit minimum and Stan James don’t charge transaction costs.

Deposit Methods Include: Credit Cards, Skrill, Neteller, PayPal, Paysafecard, Bank Transfer.
Withdrawal Methods Include: Credit Cards, Skrill, Neteller, PayPal, Paysafecard, Bank Transfer.

User-friendliness of website & mobile app / mobile version 8/10

The Stan James website feels good and operates very well. It is clean and easy to navigate around and the menus drive the site very well. It is just largely text based so there aren’t a lot of flash graphics or anything, but it gives it an earthy, humble feel and that has some huge appeal. The famous green and white colours give the entire set up a really comfortable, eye-pleasing theme. The same styles are translated over to their mobile versions which can be used on tablets and phones. There is now a Stan James app too, all allowing you to bet in play on major markets wherever you are and whenever it is.

Customer Service & Support, Security & Reliability 7/10

There is plenty of customer service coverage available at online betting site Stan James. You do have different email accounts to get to the section that your quire, such as general questions to service@stanjames.com or account questions at accounts@stanjames.com. There is a freephone number to call their call centre which which is 0800 211 222 from the UK if you want to speak to someone, or you go to 08000 35 11 36 for their customer service. They do have a 24/7 customer service team.

Overall / Conclusion 8/10



There is a very nice operation running at Stan James which customers will be enjoying. The overall feel of the site is extremely inviting and comfortable. There are things which could happen to improve it even further like cash out features and expanded live streaming services, but overall, the services that are on offer there, from the basics of the sportsbook to the in-play betting service are all very good.


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