William Hill Review 2017 - Sports Betting Review

William Hill are known around the world and not only have they been one of the largest betting companies in the UK for years (they were founded in 1934), they also broke new ground in being the first to get into the American sports betting market as well. As well as being one of the best known they have built a trusted brand as well and in 2015 boasted over 3 million online users. That’s a testament to the bookmaker who continue to strive forward with strength and power in a competitive market.

WILLIAM HILL

William Hill
  • Bookmaker tradition since 1934.
  • Excellent statistical data for sports.
  • Highly recommended live in play service.

Online-Betting Rating:

4.5 Stars Rating


Betting markets and odds odds quality 10/10

As you would expect with anything that the William Hill name has been attached to, you have a high quality service and the backbone of everything that they do of course is their sportsbook. You aren’t going to fail to find the market that you are looking for with them because their betting markets are extensive. Just as an example of that they cover over 60,000 football matches a year and that’s just the tip of the iceberg, because you are talking about match outrights and then everything else such as the goalscorer, handicap, specials, over/under and other markets on one game.

As equally strong in football, they are across other markets as well. They have a strong coverage of North American sports and they deliver great, competitive odds as you would expect, because their traders really excel at options and value. They have expanded their already strong product range a lot and they run an average of a 5.4% margin on soccer. That’s better for punters then a lot of the other major bookmakers, so it shows that they deliver good value.

Sign up bonus, free bets & current promotions 7/10


William Hill
don’t fluctuate a great deal with their welcome bonus offers like some bookmakers do, but nonetheless there is a great offer to get signed up with still. When you open an account with them you can bet £10 and get £30 free from them. The promotion will deliver 3 x £10 bets when you use the special promo code C30 to sign up with.

They are one of the bookmakers who stand pat with a lot of long-running promotions instead of producing a specific high turnover of new money back specials for example. In the football markets you can find brilliant insurance on select markets if a game ends in a 0-0 draw, while there is first goalscorer insurance on selections as well. Should your first goalscorer selection scores second instead of first in a game then you will get your lost stake refunded with coverage up to 50.

William Hill also run a huge accumulator win bonus offer as well. For a successful accumulator build on any market from any league or competition, you will earn up to a 40% win bonus from them! One other thing that William Hill do very well is offer good enhanced odds offer on markets that you will see just by browsing around the sportsbook.

In-play betting 9/10

You do have in play betting available to you as you would expect at William Hill. There is a lot going on in the lieve in-play betting section at William Hill. The coverage of games in there is truly exceptional, particularly when it comes to live football matches. The markets are very clear and the process is quick in striking your bet with a live wager. It’s not unusual to have well over 50 in-play markets available on a single football match and that match could be from anything from a World Cup qualifier, to a Copa America match to a League One fixture in England. The coverage is excellent.

Extras & features 9/10

All in all combined you are looking at features like their live in-play betting and live streaming service to really accentuate your betting experience with them. They are pretty good with their handicap betting and really push a high quality, high volume horse racing service. Their bet slip is excellent as well allowing you full functionality in controlling your betting options.

William Hill have being offering the option to cash out for punters. Actually they call it cashing in a wager and this is available across a wide range of sports as well. The “Cash In My Bet” option on the site will allow you to see a value of a current bet were you able to cash it out at that given moment. This means for example that if you backed an underdog and they are winning with 20 minutes left, maybe you would want to Cash In rather than risk it running until the full 90 minutes. You can get the feature on single wagers and accumulators too. Just look for the Open Bets market on your betting slip.

As a customer with them you will have access to the William Hill TV service, which shows a lot of free live sports. You can tune in and watch racing, greyhounds, soccer, darts, ice hockey, tennis and much much more with them. This of course can be a huge asset for a punter because you are able to bring up live betting markets as well. Being able to watch and bet at the same time on an event can be a huge thing. Always remember though there is a slight delay on streams to the actual live action.

You can get access to features like sports results, live scores and one area which is really good is their stats section if you want a little help in figure out which bet to make. There is also audio to listen to as well.

Payment options - deposit and withdrawal methods 9/10

You have the full range of coverage when it comes to making payments and withdrawals with William Hill. You have the usual options of Credit/Debit cards as well as the major ewallets like Paypal and Skrill. You are able to get money in through slower formats as well like a bank transfer or a cheque. But the cards and ewallets are recommended because they are done instantly. You can get your withdrawal back to your funding source. Different methods have different charges, processing times and limits to them, so check first.

Deposit Methods Include: Visa, Mastercard, Maestro, Delta, iDeal, InstaDebit, Neteller, PayPal, Paysafecard, Skrill, Bank Transfer, Cheque
Withdrawal Methods Include: Visa, Mastercard, Maestro, Delta, Bank Transfer, Neteller, PayPal, Skrill

User-friendliness of website & mobile app / mobile version 9/10

The design of the William Hill website may not be to everyone’s taste. It can feel a little cluttered and clunky and that is because there is just so much on there to take in all at once. They have a lot of services and products available and they want you to see them. Fortunately it is saved by the sportsbook which does have excellent navigation in it. There is a mobile version of the website which is functional, but doesn’t rate quite as highly as others we have come across.

Customer Service & Support, Security & Reliability 9/10

They do offer good customer service and the great thing about it is that is available 24/7 every single day of the year. So it doesn’t matter at what time of night or day that you may have an enquiry, you will be able to contact someone. You can get a hold of them over the telephone at +44-870-600-0479 or via live chat on the website which are the quickest options available for you. THeir email support can be reached at customerservices@williamhill.co.uk.

Overall / Conclusion 9/10



For a company which has been in the business for so many year, you would expect a top service and you get one. The overall content on the site is excellent and perhaps the only thing that could maybe improved would be the overall design and layout (online and mobile) because it can feel a bit heavy. But that’s a small nit-picking thing and shouldn’t really be a deal breaker because there is a lot of value in odds on the site.


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