BetBright fires up mobile-only bonus acca feature

BetBright
BetBright

Online betting site BetBright are a heavily mobile-driven operator and they have put more weight into that stream by recently launching a mobile-only bonus accumulator feature. This is part of their strategy to target the increasingly-popular mobile market. They will now provide customers with a free bonus leg when placing an accumulator with the chance to win up to £500.

This is called the Acca +1 feature and it will appear automatically when an acca of four or more selections is placed with a minimum odds of 7/1 through the mobile site. You aren’t limited to one market for the qualifying acca as selection can be on a variety of outcomes, including outright winners, both teams to score (BTTS) and anytime goalscorers.

One the bet has been built, then the Acca +1 Feature will invite the punter to go and place a bonus free selection into the wager. So if the normal accumulate wins and the bonus leg does as well, then the punter will win a maximum bonus payout of £500 paid in cash.

BetBright director of sportsbook, Noel Hayes, said the upgrade had been launched to give football customers a “value added experience”.

It also follows the operator’s plans to move towards a single code base of mobile-only, which will be expanded to cater tablet and desktop displays.

“It has been launched on mobile only as that’s where the market is now and where the large majority of our business originates from,” said Hayes.

“The higher value players are on mobile and desktop tends to over-index on low value bonus abusers.

“BetBright understands that in a busy marketplace we have to really think outside the box in order to gain traction.

“We make much of the fact that we built the entirety of what we have from the ground up and how this gives us maximum development flexibility – Acca +1 is living proof of how we put this flexibility to work.”