Online betting site Betfair have signed a huge sponsorship deal with European giants Barcelona. The club as signed a three year global agreement with the UK based bookmaker, which means that the betting exchange will get the benefits of some big branding at the Nou Camp on the LED pitch-side boards.
On top of that, Betfair will be able to use barcelona’s players for marketing campaigns. So there will be access to the likes of Luis Suarez and Lionel Messi for Betfair.
“Barcelona is delighted to sign a long-term collaboration agreement with Betfair, a prominent leading company in the field of sports betting,” said Manel Arroyo, Barcelona’s vice-president of marketing and communication. “We hope our members and all football lovers will enjoy this new global partnership, as well as exclusive promotions and unique sporting experiences.”
Betfair’s marketing and brand director Paul Gambrill added: “Barcelona are consistently competitive at the top level and will help us achieve our ambition of growing the Betfair brand internationally. We very much look forward to working with the club to offer the incredible fans unique promotions, content and experiences.”
