Bookmaker News – Betfred Preferred Bidder

Betfred could be about to increase high street presence

Bookmaker News

If reports are to be believed, Betfred is set to win its bid to acquire 360 betting shops from the £2.3 billion Ladbrokes-Coral merger.

City analysts are suggesting the Manchester-based firm have pipped Irish independent bookmaker Boylesports for the Ladbrokes-Coral retail inventory, which had to be put up for sale in order to comply UK CMA competition and monopoly standards.   

As the Ladbrokes-Coral merger nears its conclusion, Betfred’s bid is the apparent front-runner to land the properties beating Boylesports reported €118 million bid. At present, Betfred currently has a portfolio of 1370 betting shops and the new quota would raise their high street presence to over 1700 locations countrywide.

Since the official announcement of the Ladbrokes and Gala Coral merger in June 2015, Betfred founder Fred Done has made little secret of his firm’s intentions to purchase the real estate, which became available following the merged enterprise competition review.

However, Betfred also has a significant online presence and you can still get a £30 free bet if you register via online-betting.me.uk and have an initial £10 bet.

Only customers who use the promo code ‘30FREE’ are eligible for this sign up offer. Your bet must be settled within 30 days of account opening in order to qualify for the free bet. Terms and conditions apply, please see full detail directly at Betfred.

In May, the UK markets authority had ordered Ladbrokes and Coral to begin to sell off some its retail assets as the review had identified +600 areas across the UK where the merger could harm competition. The Irish Independent expects an official announcement regarding Ladbrokes-Coral betting shops within the coming days.

Maybe you could use some of those free bet funds to back Hilary Clinton in the US Presidential race. Betfred is one of several bookmakers who have eased the Democratic candidate to 4/7 ahead of the upcoming Presidential debates with Republican Donald Trump.