How do you fancy calling the shots on your Cheltenham Gold Cup odds? Well that is what you can now do at bookmaker BetVictor who have launched their new Lengthen The Odds feature in time for the Cheltenham Festival 2016.
With the new feature, punters looking at horse racing betting with BetVictor can now enhance the odds on their selection, giving them some great control over their bets. This is a tremendously innovative new offering from BetVictor, breaking new ground on the horse racing betting industry. It means that there will no longer be unattractive short priced favourites.
The launch of Lengthen the Odds, allows punters to back their selected horse, for example in the Cheltenham Gold Cup 2016, at longer odds with each price increment requiring that horse to win by a greater distance.
How this will work for example, is a horse priced at 11/10 can be backed at the increased price of 6/4 but must be first past the post by at least two lengths in order for the customer to collect, with bigger prizes on offer for larger margins of victory.
BetVictor said the functionality, which is available on all UK races, meant odds-on favourites were now “a thing of the past”, while the product was also likely to boost turnover in otherwise uncompetitive betting heats.
Eoin Ryan, BetVictor head of sportsbook product, said the innovation reflected the operator’s dedication to providing customers with an “intuitive betting experience”.
“We have a number of new product improvements in the pipeline but are really excited by the potential of Lengthen The Odds; there will never be another odds-on favourite at BetVictor,” Ryan said.
The operator is now the sponsor of the BetVictor Gold Cup, having replaced Paddy Power since becoming an Authorised Betting Partner in February and having recently put pen to paper on a three year deal to sponsor the feature race at Cheltenham’s The Open meeting in November.
