But the outright favouritism hasn't gone to the defending champions, it has all been placed firmly on the shoulders of host nation Brazil.
Five time World Cup winners Brazil, trading at around 3/1 in World Cup 2014 Winner Odds, makes a natural selection for many.
They will have hugely biased support in the stadiums for their games, they are on their home turf and they have a great young side,
highlighted by Neymar. But this current young Brazilian side are untested under such big pressure and will their lack of experience hamper their chances?
It looks as if it is their rivals and neighbours Argentina who are best poised to pounce.
Hopefully the world stage will see a fit and in-form Lionel Messi turning out for Argentina, and they are looking a solid,
composed and well balanced squad. They have also had the advantage of having had to come through tough qualifying matches over the last two years as well.
No side from outside the continent has ever won the FIFA World Cup when held in South America. At odds of 4/1 in 2014 World Cup Winner odds,
Argentina may warrant a very serious each way bet for many.
The strongest Europeans trading in the outright winner market are Germany and Spain, and along with Brazil and Argentina make up the big four of the competition.
Joachim Loew's Germany for many have the potential to get their hands on the title.
Four years ago they thrilled the world with their expansive new brand of positive football and now with experience and maturity on their side,
combined with their great style, they could have the strengths and tools to go one better than South Africa 2010 and make the final.
Behind the big four, it has been the tournament's two best dark horse shots who have been attracting so much interest.
The young Belgium side, who impressed through World Cup qualification, have so many positives going for them.
A lot of their stars play across Europe's top domestic league, including the Premier League such as Chelsea's Eden Hazard and Man City's Vincent Kompany,
and they are a brave, exciting side. The same can be said of Colombia, who have come on leaps and bounds over the last couple of years,
but a hindrance to both of them again could be a lack of experience on the world stage.
France, Italy, Holland and losing semi finalists from four years ago, Uruguay are all trading around 28/1 shots in World Cup 2014 Winner Odds,
with England even further back than that. Roy Hodgson's charges have been drifting after drawing such a tough group alongside Italy, Uruguay and Costa Rica.
While they will have plenty of patriotic wagers behind them, how long will they survive in the heat of Brazil?