Smarkets Review 2017 - Sports Betting Review

Smarkets are an online betting exchange and they are relative new players in the online betting industry. They were only founded in 2008 by a couple of Americans but they do run from central London. They have a pretty big backing in terms of financial clout behind them and they branded themselves as being a more “advanced trading platform” than other major betting exchanges out there. They gained some huge publishing in 2012 where the Wall Street Journal named them as one of 10 European startups companies to watch.


  • Peer-to-Peer exchange betting based on trading principals
  • Very fast and well-maintained website
  • Popular for alternative and novelty betting markets like politics

Online-Betting Rating:

3.5 Stars Rating

Betting markets and odds quality 8/10

So there is a fair bit to get into on this one. First of all the presention on the site is really nice, it is a very good website and easy to get around. The odds are highly competitive because this is an exchange and you have peer to peer betting. There is very good horse racing coverage on the site, mostly from the UK and Ireland it has to be said, but it is there. Some stats would have been nice to back up the sportsbook.

SMarkets have built quite a reputation for political betting as well as other novelty markets from popular culture like awards. Can you see yourself anywhere else finding a market for the Clay Prize Winner in the field of math? Nowhere is probably the answer to that. So you have the flexibility of not only naming your own state but also the price that you want to take. This is done by simply scrolling through to the price that you want and you will have that price matched for the bet to be active.

So the betting exchange gives you control of your odds which means that you have quality there and there is only a 2% commission that you pay on winnings, so you don’t have the middleman bookmaker running betting margins. Overall, the odds quality therefore are very good, even if it is in limited betting markets.

Sign up bonus, free bets & current promotions 6/10

There is a small welcome bonus that you can pick up when you register a new account with SMarkets. You just have to open and deposit a minimum of £20 as your first funding with them and then you will receive a £10 bonus back on your account. Then any losses basically that you make up to £10 to start off with will be automatically refunded. In order to withdraw any rebated funds, you must wager at least the qualifying deposit on any combination of markets. That has to happened within the promotional period which is three months as that is when unused bonuses will expire. The promotion is open to new users making their first deposit by card or bank transfer only. New Customer Offer, T&C’s Apply, 18+. Please Gamble Responsibly. See details directly at Smarkets.

SMarkets are a little different in that they really don’t deal with promotions at all. You won’t find any other promotional value on the site like money back specials and free bets. Their big selling point is their flat rate commission of just 2%.

In-play betting 6/10

Smarkets do run the full in-play betting service and they focus largely just on the major sports like football, tennis, baseball, cricket and golf for that. Again they are a little different in that any live in-play opportunities are selected down the left hand menu, there’s no one big main screen listing all of the live in-play events for you to see in one place. So punters would have to get used to that and when we were reviewing the site, there didn't’ appear to be as many live betting markets available as you would find perhaps at one of the bigger, more established bookmakers.

Clicking on a live event brought up a few of the standard markets that you would expect to find anywhere and nothing more really. It wasn’t the most extensive live in play betting section that we have come across and there was nothing to support a game such as stats or a graphical representation of how the game is flowing. So that was a bit of a miss, you were basically shooting blindly there.

Extras & features 6/10

So again with them you aren’t looking at a great deal of extra features on the site at all. It is very down-to-business, here are odds, bet on them. There is really nothing else going on anywhere than the sportsbook itself. There is no live streaming, no cash out feature and there were again, no stats to back up anything there, even in looking ahead to football match that was set to occur in a couple of days. That lack of a stats could be something that punters would miss greatly. There are, basically, no other sections on the site other than the sportsbook to browse around.

Payment options - deposit and withdrawal methods 7/10

A look at the payment method page at SMarkets will show you the many different ways that you can get funds into your account. There are the regular wallet and credit/debit card methods along with Bank Transfer available. There are different limits, fee and processing times, so check through the best source for you. Withdrawals can only be made back to the funding source and equally to your net deposits.

Deposit Methods Include: Skrill, Neteller, Bank Transfer, Mastercard, Visa Credit Card, Solo/Maestro, Visa Debit Card
Withdrawal Methods Include: Skrill, Neteller, Bank Transfer, Mastercard, Visa Credit Card, Solo/Maestro, Visa Debit Card

User-friendliness of website & mobile app / mobile version 7/10

The site feels different from the regular bookmakers and that is something that SMarkets have clearly gone for. This is a really nice main website and betting slip that you have in place at the site. You can switch between the mobile layout and the mobile friendly desktop layout on your computer if you want and you can switch between full desktop and mobile site on a device. A note in their help section says that they are working on actual app releases.

Customer Service & Support, Security & Reliability 7/10

All transactions in your account use TLS and SSL for security. There is a contact section at the site and you can access a chat online 24/7 so that could be the best way to get a hold of them. YOu have a email support to contact them or you can call them at +44 207 617 7413 between 9 am and 7 pm GMT.

Overall / Conclusion 7/10

So this is a betting exchange and a good one. The site is beautiful and really great to navigate your way around and the value is great through their peer to peer odds. However, where it perhaps will fall down for punters is in not having a particularly expansive sportsbook, a lack of any other features whatsoever and limited in-play options. They have a brilliant base to work on though to build from and that 2% commission is a big winner.

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Smarkets £10

  • Open account with Smarkets
  • Make initial deposit of £20
  • Earn a free £10 bonus on the account

* New Customer Offer, T&C’s Apply, 18+. Please Gamble Responsibly. See details directly at Smarkets.