Betfair have teamed up with Italian champions Juventus to land themselves a multi-year agreement with the club to become their Official Gaming and Betting Partner. The contract starts from the 2017/2018 season.
Betfair will enjoy big branding opportunities in the Allianz Stadium as well as at the Juventus Training Center. On top of that, the betting operator will also get the chance to use the Juventus players for their marketing as well, along with the use of the Official Juventus logo, with the term “Official Gaming and Betting Partner” in all Brand Communication activities.
Betfair was the first in the industry to launch a betting exchange in the Italian market. The partnership will see Betfair develop their promotional content and that will mean things like exclusive content and prize giveaways that they will put forth, to give fans the opportunity to experience the emotions and matchday atmosphere from an exclusive venue in the Allianz Stadium and get closer to their on-field idols.
“We are very proud to announce this partnership with Juventus, which has in its DNA values and characteristics we think are winning in sports as well as in the business, such as prestige, leadership and ambition,” said Claudio Di Zanni, Betfair Italy Country Director.
“We believe that this partnership can create great opportunities for our customers and for all football fans.”
“This Partnership is integral to the global strategy of Juventus by developing strong relationships and agreements with innovative Brands such as Betfair, that are worldwide leaders in their industry,” added Giorgio Ricci, Co-Chief Revenue Officer & Head of Global Partnerships and Corporate Revenue of Juventus by announcing the new partnership.
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