Betfair link up with Arsenal as European betting partner

Another bookmakers teams up with Gunners


Arsenal have teamed up with Betfair, with the operator now becoming their official betting partner for Europe. Arsenal already have partnerships with Paddy Power and and Betfair have now gotten a piece of the pie in a deal which will see them get branding at all domestic fixtures played at the Emirates.

The partnership excludes the UK and Ireland as Paddy Power is Arsenal’s official betting partner in the UK, Ireland and Italy.

In the deal with the Gunners, Betfair will also have access to first-team players to develop promotional and marketing activities.

“We are delighted to be partnering with Betfair and welcome them to our family of commercial partners,” said Arsenal chief commercial officer Vinai Venkatesham. “We look forward to working together to further engage with Arsenal supporters in Europe and provide them with access to Betfair’s innovative products and services.”

Betfair head of media, PR and sponsorship Stephen Mault added: “We are thrilled to announce our new partnership with Arsenal. We will offer our range of pioneering products, exclusive offers and promotions to supporters across the season and we look forward to building a successful relationship with both club and fans.”