The current sponsor of the UK Snooker Championship, Betway have dedicated themselves to producing further support of the sport. They will be keeping the prestigious tournament in its sponsorship portfolio as the operator has agreed on a new three-year deal and that continues their huge support of the sport.
Forming part of the sports Triple Crown, alongside the Masters and World Championship, this latest partnership continues the initial two year £850,000 deal agreed two years ago.
Barry Hearn, World Snooker Chairman, said: “We are delighted to welcome Betway on board for at least another three years, especially as they are such a fantastic team to work with.
“This year we celebrate 40 years of the UK Championship and remember the iconic moments that this marvellous tournament has produced. Last year we saw an incredible final between Mark Selby and Ronnie O’Sullivan which proved the remarkable skill of the players at the top level.
Betway CEO Anthony Werkman, added: “The Betway UK Championship is a fantastic event to be involved with and we’re really happy to be extending our partnership for a further three years.
“Continuing our sponsorship in snooker, and particularly with a top level event like the Betway UK Championship, is really important as we look to build on the strong growth we have achieved in recent years.”
Betway are also current sponsor of the Grand national Festival at Aintree and they are the principal sponsors of Premier League side West Ham as well.
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