Online bookmaker Ladbrokes have reported a big increase in the number of bets coming in through mobile phones and tablets. The amount of activity coming in from mobile punters on the Ladbrokes sports book are now accounting for around 20% of Ladbrokes’ online bets taken. This has been a good 5% increase of mobile betting over the last twelve months or so. This has been extra good news for Ladbrokes, because it has lead to an increase in profits for the bookie.
The revenue alone coming from Ladbrokes online sports (including through mobile devices) was driven up 22% from the start of the year to March. So Ladbrokes are a company definitely heading in the right direction, with a very healthy double digit growth in stakes, all culminating in almost a 6% rise in digital revenue. So the amount of investment and forward thinking that Ladbrokes have put into keeping themselves at the head of 21st century technology is paying them back.
According to Ladbrokes, who are the UK’s second largest bookmaker, they offer more football in a week to bet on than their closest competitors. Ladbrokes offer up over 800 football games a week, something which the company seems very proud of. But there is still more to come from Ladbrokes as well, because May will see the launch of a new Ladbrokes website as well.
So customers of online bookmaker Ladbrokes will have a new interface to work with. It is being tested by users at the moment, and it has been designed to improve the operation and quality of the punter’s betting experience on there. There has been another positive shift in Ladbrokes from their In-Play betting services, and the bookie has reported that 57% of sportsbook amount have come through live in play wagers. This is an increase from the 2011 financial year of around 8%, so the popular of Ladbrokes and live-in play betting is still showing a lot of promising growth.
