Bookmaker Sky Bet have teamed up with Yorkshire County Cricket Club as their official betting and gaming partner. The deal was announced this week and will be for an initial three-year period. For Sky Bet, this will give them the chance to promote their wide range of online and mobile betting services by engaging the club’s support.
They will also get branding benefits, digital advertising, match tickets and hospitality as part of their assets suite in the deal.
Andy Dawson, Yorkshire Cricket Club’s commercial director, said: “We’re delighted to welcome Sky Betting & Gaming to our portfolio of official partners.
“Sky Bet is one of the UK’s largest and most well-respected betting and gaming companies and their ability to innovate and push boundaries are important values we share.
“They are committed in helping us add to the matchday experience, whether watching at Headingley or following via other digital platforms.
Richard Flint, Sky Bet’s chief executive added: “Yorkshire has been our home ever since we were founded back in 2001 so we are thrilled to be backing our local team.
“It is an exciting time to get involved and we are looking forward to being part of Yorkshire’s continued success on and off the pitch.”
Each week you can claim a free £5 bet with bookmaker SkyBet. This is because they run their great Sky Bet Club which is open to all punters. After opening an account with the bookmaker (where you can claim a free £20 bet bonus) you can go and opt into the Sky Bet Club. There, just make £25 worth of qualifying bets each week before 11.59:59 pm on Sunday evening and you will be credited with a free £5 bet to use! Just stay in the club by making the qualifying bets each week and you can keep collecting the free bets!
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