Unibet support darts further with sponsorship of PDC Premier League

Bookmaker adds Premier League to sponsorship

Unibet
Unibet

Bookmaker Unibet have sealed a three year deal to become the title sponsor of the Professional Darts Corporation (PDC) Premier League. The operator is already heavily invested in supporting darts because they are already sponsors of the Unibet European Championship, the Unibet World Grand Prix, the Unibet Champions League of Darts as well as the World Series Finals and Melbourne Darts Masters.

The Premier League of darts is a sixteen week tournament with weekly matches contested up and down the UK as well as in the Netherlands and Ireland. It was a groundbreaking format when it was introduced and the popularity of the event has risen exponentially and it will further broaden its appeal when it makes a stop in Berlin for the 2018 season.

Unibet are going to be releasing a series of social media videos which relate to the PDC Premier League. The first one of the videos is a ‘hidden camera’ trick featuring PDC Premier League champion Michael van Gerwen and world number three Peter ‘Snakebite’ Wright.

Detailing Unibet’s commitment to darts, Kindred Group CCO Ebba Ljungerud stated: “Darts has been one of the fastest growing sports in our sponsorship portfolio in the UK and we are extremely excited about extending our partnership with the PDC to become the new sponsor of the Premier League. We are planning on making what we already know to be a great tournament even better.

“It’s grown to become the widest-reaching event in darts and we’re looking forward to 16 exciting nights across Europe. Darts is an action-packed betting sport and we will continue to bring our best-in-class activation and offer to all the fans. “

PDC Chairman Barry Hearn backed Unibet as title sponsor of the Premier League: “We’re delighted that Unibet have furthered their association with us in their sponsorship of the Premier League for the next three years.

“The Unibet Premier League will be bigger than ever in 2018, with our success in the UK, Ireland and more recently the Netherlands leading to the introduction of a league night in Berlin next year, and it promises to be a special tournament. The Premier League’s growth since 2005 has been a phenomenon in British sport and it’s another boost that Unibet were so keen to add this prestigious event to their growing darts sponsorship portfolio”.

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