Online bookmaker Sky Bet announced recently that they will be continuing on as the sponsor of the English Football League for another three seasons. The Football League has gone through a rebranding and is to be known as the Sky Bet EFL and the new agreements sees Skybet hold the title sponsorship through to at least 2019.
The deal will also increase revenue to EFL clubs (the three tiers beneath the Premier League ) and the new deal will come into place in August 2016.
“At a time when The Football League is very much focused on its future, which includes our imminent re-branding to the EFL, it is a great encouragement to see Sky Bet putting their continued faith in our competition and our clubs,” said Football League chief executive Shaun Harvey.
“This is an excellent way to end an outstanding year of league football and, on behalf of clubs, I would like to offer my appreciation to Sky Bet for their continued commitment.”
Sky Bet chief executive Richard Flint said: “Over the last couple of seasons we’ve loved working with the League, its clubs and the fans, and so are delighted to extend Sky Bet’s sponsorship. We are proud to continue our investment in such a fantastic competition and look forward to making betting better for football fans.”
