UK BettingIn the UK, betting is regarded much differently than in the US. Not only are betting exchanges much better known, but bookmakers in general enjoy a much better reputation. Throughout the UK, betting is more like a harmless pastime of sport enthusiasts than the evil scourge of humanity it is sometimes branded as in the US. Indeed, Americans seem to be making a point of looking down on betting, rather than embracing it, regulating it, and moving on to something else to fuss over. Perhaps it started with the Puritans. Legend tells us that when they arrived stateside pockets branched off and went to extremes. Christmas celebrations were banned, birthday parties disavowed, and even laughter was briefly forbidden. Thankfully, those days have past and now there is Las Vegas, that desert Mecca for the serious gambler.
Yet even in Las Vegas there are not the freedoms that are to be had in the UK. Betting is restricted, and bookmakers don't operate shops openly. There isn't the equivalent of a Ladbrokes, although slot machines seem to breed like rabbits. Only online are there some equivalencies, but even then in the UK betting possibilities are much more developed and woven into the sport. Americans are still getting over tobacconists and breweries sponsoring sports events - can you picture the fuss if a betting exchange sponsored their Super Bowl?
No, Britons are much more civilised about such things. According to the most recent report from the Gambling Commission, 68% of UK residents participate in some form of organized gambling. Admittedly, one third of those only play the National Lottery, but still, it's quite a fair percentage out there having a wager.
By the way, until some years ago there was an online bookmaker by the name of 'UK Betting', but it was obviously not too successful and finally bought by their competitor Skybet.
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