Commercial content, 18+ , T&C Apply



  • Huge range of betting markets.
  • Outstanding In-Play betting service.
  • High odds on football and other sports.

Online-Betting Rating:

Unibet is one of the largest operators in Europe although they arguably don’t carry as big of a presence as other heavy hitters like William Hill and Coral. But they are right there in terms of value and quality with gambling licences held all over Europe. They have been around with almost two decades of experience in online technology and security. Because of that, they are able to offer a very high-quality end product to their users and already hold over 14 million customers from over 100 countries.

We have taken a look at their services to create this Unibet review. They are a pretty big deal in online betting, but just in a more understated way than other major players. It’s something which actually really makes them stand out at the end of the day. They have been voted best European bookmaker of the year twice.

Betting markets and odds quality 9/10

Betting markets

There are a lot of high-quality odds around at Unibet and this is just one of the reasons why they are so strong with everything. That’s a good place to kick off this Unibet betting review. They are highly competitive with the major players in the industry and you will find them to be great value over the long run. You have to take into consideration betting margins really when weighing up how good a bookmaker is, and overall Unibet run with pretty low margins which is fantastic news for punters. Their soccer margin is under 4% and that is the same for other markets like Tennis and American Football, so they aren’t taking as high of a cut as other bookmakers.

Claim your sign up offer *

Unibet £40

  • Register at Unibet
  • Make your first bet of at least £1
  • Get your stake back up to £40!

* Money Back as bonus up to £40
18+. Welcome offer is for new customers only. You must wager your bonus money 3x to make it withdrawable at minimum odds of 1.40 (2/5) in Sportsbook, 25x for Casino. Bonus will expire after 60 days of opt-in. Full Terms&Conditions apply.
* New Customer Offer, T&C’s Apply, 18+. Please Gamble Responsibly. See details directly at Unibet.

odds comparisons

There is a maximum £200,000 won per bet with Unibet and they cover all of the usual markets from the big North American coverage through to the regular fare of soccer, cricket and tennis. Because they are very eurocentric, which we found to be a nice touch in terms of variety, you can find great odds and great markets for market likes floorball, futsal, basketball and water polo. All round, Unibet really hit the mark. One other top, top feature available at Unibet is their Asian Handicap betting. They are one of the few bookmakers to do this, and that is an exciting addition to their football betting services.

So the Asian Handicap is a big bonus for them. What is the sportsbook like then? This is another very strong asset of Unibet. We liked their sportsbook a lot simply because of the variety of options there. As with any bookmaker, you will see a heavy leaning on the big sports like tennis, football and American football when in season. But Unibet does seem to go the extra mile in covering other sports.

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You will probably be hard pushed to find better coverage of things like Chess, Futsal, Floorball, Bandy, Surfing and other types of sports that don’t usually garner as much interest as the main ones. So that is something that the Unibet Sportsbook really excels at and it deserves huge credit for the amount of coverage that it gives. The number of options in the sportsbook was one of the strong features that kept coming up in our review of Unibet. Of course, all of that would fall apart if the bet variety wasn’t there on the main sports.

But the depth through sub-markets on the major sports is fantastic as well. We had a quick look at the Premier League matches for a particular weekend and found an average of at least 250 different bets available for a game. The bigger the match in profile, generally the more options there were available. It was the same for basketball, American Football and other major betting sports we looked at. There is fantastic depth there.

Considering that they do tend to run a little more in favour of the punter in terms of bookmaker margins, then they do stand up well and that is why the Unibet sportsbook is ranking very well with us. It’s packed with variety and the odds are very competitive. You really can’t ask for a lot more than that from your betting operator.

Unibet sign up bonus, free bets & current promotions 7/10

bonus offers

You can pick up a Money Back as bonus when you open an account with online betting site Unibet. Just go and register an account with them and place your first bet of minimum £1 with odds 2/5 (1.40). If your bet loses, you will receive your stake back up to a maximum of £40. This offer applies only if your first bet loses.
New Customer Offer, T&C’s Apply, 18+. Please Gamble Responsibly. See details directly at Unibet.

Money Back as bonus up to £40
18+. Welcome offer is for new customers only. You must wager your bonus money 3x to make it withdrawable at minimum odds of 1.40 (2/5) in Sportsbook, 25x for Casino. Bonus will expire after 60 days of opt-in. Full Terms&Conditions apply.

One thing to note is that there are different versions of the Unibet site depending on where you are in the world and they will have slightly different promotions available.

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In-play betting 9/10

live in-play betting

For a long time now, the live in play betting section at Unibet has been one of our most highly recommended. It deserves a prominent mention in our Unibet review. Just hit the live betting link to get into the action and you will see everything presented so very well. For example on football, you get a listing of matches happening with the match outright odds and you can click on that match to get more given markets. There are cool little graphics to represent the action in the game along with a text commentary of all the important stuff.

There is a link on each game to go to further stats as well. The stats support in their live in-play betting is wonderful. It is comprehensive but everything is laid out so well, so clean and the organisation of being able to jump around markets, be it through the driven menu or live betting home page is wonderful. This is a top-notch live in-play betting service. There is a main focus on live in-play football betting which is normal enough and is the same at any bookmaker.

Unibet Open Account Screenshot

Copyright Unibet, Screenshot: December 2018

But when we visited the site there were other options for live in-play betting on snooker, motorsports, ice hockey, esports, tennis and more. So we found a lot of sports being covered by their in play betting service. Going to back to the nice feature we found in the in-play football markets, there were some ‘Time Intervals’ markets. An example of this is choosing which team would bag themselves the most corners in the next ten minutes of action. You do have the option of cashing out on live in-play as well at Unibet.

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Extras & features 9/10

Extras & features

There is a lot going on at Unibet, more than even meets the eye. To start with there is are good basics like live scores and statistics to enjoy and they are a big operator when it comes to live streams. You can tune in to all of your favourites sports, from top European soccer to basketball and more with them. There are restrictions to viewing. Read their full details. They do offer matches from La Liga and Serie A. They do also offer profit boosts on their Live Streaming Game of the Week.

Of course, you can pair that up nicely with their live in play betting service as well. You can run the two features side by side to really experience the quality of the features, which we found operated well in our review of Unibet. You can find other rotating features in their promotions link on their website. They do like to run competitions for cash prizes as well. Unibet also offers an In-Play Free Bet club. This is where you can join the Un-Play Free Bet Club and get a £10 In-Play Free Bet every week when you place five or more £10 In-Play bets on Football, Cricket, Tennis, Darts and Basketball.

That is just the tip of the iceberg really because Unibet do things differently and they do things so well. There is action betting which is a whole new betting experience where you can have in-play bets settled within 60 seconds. This is a tremendously dynamic way of betting and is a top feature for punters to enjoy. You will find this option on select live in play events in the Live Betting section of the site.

Unibet payment options - deposit and withdrawal methods 7/10

Unibet payment options

All payments are secure and safe and you have a variety of options to enable the funding and withdrawal of your account. You can get Visa, Debit Cards, Mastercard, Maestro and Visa Electron deposit, as well as well as e-wallets. There are minimum withdrawal methods and each method will have slightly different processing times and limits. Unibet charges no withdrawal fees.

Deposit Methods Include: Bank Transfer, Neteller, Skrill, Visa, MasterCard, Maestro, Visa Electron, Paysafecard, UKash
Withdrawal Methods Include: Bank Transfer, Neteller, Skrill, Debit Card


  1. Visit the Unibet website
  2. You will see on the landing page, a link to click to Register Now – this is usually linked with a bonus
  3. Alternatively, if you are on the sportsbook already, the Register link is at the top right
  4. You will see your select welcome offer where applicable at the top of the registration form
  5. Fill in your personal details
  6. Fill in your account details
  7. Choose Funding Method
  8. Fund Account
  9. Play

Online-Betting Rating:

User-friendliness of website & mobile app / mobile version 9/10

User-friendliness of website & mobile app

You will be hard pushed to find a more user-friendly website out there in our opinion. Unibet really deliver, the layout is so clean and fresh and has been tried and tested and the site has won awards. Everything is laid out clearly so you can see odds and click through markets really quickly. When you land on the homepage you will see blocks of the different sports that are going on or are upcoming.

The blocks are Upcoming, In-Play, Recommended For You and English Football Betting. It looks a lot, to be honest, but remarkably they have laid out the design so well that it’s a very practical homepage really when you stop and look at it. It’s easy to see the highlights of the sportsbook there and that is something we found beneficial when sizing up the Unibet website.

You have the option to switch to a full list view of current in-play events only if that’s where you wanted to head. The menu is well spaced out so you can see sports easily and there are quick links to the popular menu items, including things like Matchday Specials and Enhanced Accas. Each menu option has a cool little icon next to it.

Unibet Welcome Screenshot

Copyright Unibet, Screenshot: December 2018

Unibet has a dedicated Sports App which is available to users both on Android and iOS. This allows you to get their secure betting service right at your fingertips. In looking at things for our Unibet app review, we found you can get notifications and enjoy all the live in-play betting action as well.

It is really easy to navigate as well and very responsive. We liked how easy it was to switch from one market to another. All round, a top user-friendly experience. We will just make a nod towards how fast we found the interface to be.

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Unibet Customer Service & Support, Security & Reliability 9/10

Unibet Customer Service

The Unibet help section is organised very well so you can probably find answers there to questions without needing their support. If you need to make contact with them, you can go through their chat portal which has an average response time of 30 seconds. You can email them as well and the average response time is less than three hours. As far as we could see, the easiest way to actually contact them was through email. A bit more on the phone support side would probably be better. They do also have a player community available which has been designed to help answer any other questions.

Our Unibet review rating: 9 / 10

Unibet review

Unibet is one of the top providers out there and everything from the very basic functions through to their original features is just done with quality. There is the feeling of quality in running throughout the entire website, from the market variety and odds strength through to the live in-play betting and live streams.

This is a high-quality operator, an award-winning one as well and they should be really considered as an online betting option. They won the IGA 2014 Operator of the Year Award and we liked all of the features that were running through the site. It just builds a very easy environment to be in and do your betting on. In our Unibet bookmaker review, a couple of the highlights are their live in-play betting and their mobile app.