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Betting Bonus UK - Best Welcome Offers for 2024

Make use of betting bonuses and sign up promotions

Betting Bonus - © Juri Samsonov - Fotolia.com

Betting offers and free bets are part and parcel of online betting and punters are presented with a wide range of them to take advantage of. It is usually challenging enough just picking the correct outcome of a football match because of all of the many different markets and odds options.

We have done extensive comparison work of the best betting offers for new customers, looking at areas such as the overall value of different bonuses, the ease of completing a betting sign up bonus and wagering requirements.

Best betting offers for new customers in the UK

You can explore the best betting offers for new customers on this page. This is the summary of our findings. Also, you will also be able to find out more about the different types of betting bonuses that there are and which are some of the top online betting site in the UK.

Please note that all ratings are based on our personal experience.
*New Customers Only. T&C’s Apply, 18+. Please Gamble Responsibly. See details directly at each bookmaker’s website.

It is something of a similar case when it comes to sign up offers and getting those free bets. You are pretty much just spoiled for choice in a vast sea of options. So when it comes to picking the best betting offers to sign up for, how do you know which are right for you? 

Fear not, because we are here to help. We have taken a look at the best betting signup offers that are available and have ranked and rated them. So all of the following is based on our personal experience. It can all be used as a great guidepost to lead you to the best offers out there.

On this page we show you current (June 2024) valid bonus promotions and this way we can help you to bet more successfully. Please notice that there are terms and conditions applying to all offers – please check them carefully!

What is a betting bonus?

A betting bonus is not just one defined thing. They appear in different shapes and sizes. From betting signup offers through to enhanced odds to daily bonuses on horse racing, there are different types of betting bonuses to explore.

It is important to realise that any betting bonus will have some terms and conditions attached to it. You have to ensure that all terms and conditions are fully read and understood before jumping into something. Sure it’s not the most exciting thing to do, but it will help you not miss an opportunity.

Generally, a betting bonus will be something that the bookmaker offers through a welcome bonus, which will involve some kind of free bet bonus heading back to your account. Any such free bets will then have their own sets of terms and conditions, such as what markets they can be played on.

So let’s take a look at a few different types of betting bonuses below and don’t forget to check out or list of most highly recommended bookies on our Bookmakers Page



WILLIAM HILL | Bet £10 get £40 in free bets!

William Hill gives new customers who sign up via Online-Betting.me.uk £40 in free bets.

To claim the bonus simply register, use promotional code ‘P40’ when opening your account and place your first bet of at least £10 (min. odds 1.50 or 1/2).

William Hill will credit your account with 4 free bets of £10 each for sports once your first bet is settled, plus £10 on Casino.

Sign up via a William Hill link here and enter the promotional code ‘P40’ in the sign-up form to qualify for the bonus.

Deposit and stake restrictions apply.

Bet £10 get £40 in free bets

18+. Play Safe. From 00:01 on 18.10.2022. 4x £10 free bets. Free bets expire after 30 days. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad Full T&Cs

*New Customers Only. T&C’s Apply, 18+. Please Gamble Responsibly.

William Hill Mobile Bonus

There is a separate William Hill Mobile Bonus for registrations and it uses a different William Hill promo code. Register on Mobile with the William Hill promo code N40.

Place a bet of at least £10 and in return, the operator will credit x 4 £10/€10 in free bets when that initial qualifying bet has been settled.

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

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SBK | Deposit £10 Get £30 in free bets!

SBK provides a special Welcome Bonus Bet offer (no bonus code needed) – Deposit £10 Get £30 in free bets.

New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 1.5 and get £10 upon settlement. Further £10 Multiple token will be credited after 24 hours and a further £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 48 hours. Full T&Cs apply.18+. GambleAware.org.

*New Customers Only. T&C’s Apply, 18+. Please Gamble Responsibly.

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SBK | Get up to £20 Money back in Cash!

SBK have a unique twist on a risk free Welcome Bonus Bet offer (no bonus code needed). Their £20 money back bet offer is not limited to only the first bet on the account.

So if you lost £4 with your first bet, £6 with the second and then £10 with your next ones for example, they will still pay the full £20 refund back in cash.

New customers only. Deposit £20 using Debit Card or Trustly. Up to your first £20 of losses will be refunded as CASH within 24 hours of your qualifying bet having been settled. Payment restrictions. T&Cs apply.

*New Customers Only. T&C’s Apply, 18+. Please Gamble Responsibly.

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SPORTINGBET | Up to £50 in Free Bets + more

SportingBet offers up to £50 in free bet bonuses, along with other rewards for new users.

Simply open an account with Sportingbet and make your first deposit. Check full terms and conditions for deposit restrictions.

Complete 4 Welcome Challenges and get up to £50 in FreeBets, an Odds Boost Token, 20 Free Spins and £10 Casino Bonus. Plus get an extra £20 FreeBet when you complete all 4.

Key Terms: 18+ | Complete our 4 Welcome Challenges | Get up to £50 in FreeBets, 20 Free Spins (available on Starburst only), an Odds Boost Token. and a £10 Casino Bonus (10 x wager) | Rewards valid for limited time only | T&Cs apply

*New Customers Only. T&C’s Apply, 18+. Please Gamble Responsibly.

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UNIBET | Money Back As Bonus Up To £40 + £10 Casino Bonus

It is very simple to get it:

1- Open an Unibet account for the first time.
2- Deposit
3- Place a £10+ bet on football of odds 1/1 (2.00) or greater to receive your £30 in football free bets + £10 Casino Bonus!

Unibet have been voted best European bookmaker of the year on more than one occasion.

18+ GambleAware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C’s. #AD

*New Customers Only. T&C’s Apply, 18+. Please Gamble Responsibly.

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BETVICTOR | Bet £10 Get £40 Football Market

BetVictor gives new customers £40 in free bet bonuses.

Simply register and then place your first bet of £10 at odds of ‘Evens’ (2.00) or higher within 7 days of opening a Betvictor account and, you will be credited with £40 in free bets.

On placement of your qualifying bet:

  • £10 Acca Free Bet ( Dbl+ Selections)
  • £10 Bet Builder Free Bet for any Football Market
  • £10 In-Play Free Bet
  • £10 Free Bet for any Football Market – credited 24h after placing your bet
18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply. Gambleaware.org | Please gamble responsibly

BETITON | £10 free bet

Bet £15 get £10 (Standard)

Key Terms & Conditions: 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller, Skrill and Paypal not eligible. T&Cs apply

Make a qualifying deposit on a new BetitOn account and then make your first wager on the account a £15 (minimum) stake. That has to be at even money or greater odds.

Once that initial qualifying wager has been settled, BetitOn will credit the account with a £10 free bet which will be valid for 14 days.

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

*New Customers Only. T&C’s Apply, 18+. Please Gamble Responsibly.

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Paddy Power offers a £20 in free bets on a new account.
Simply sign up, and place a bet of a minimum £5 on a betting market with minimum odds of 1/1 (2.0). Regardless of the outcome of the qualifying bet, you’ll be credited with the free bets on offer from this operator.

Open account using promo code YSKARZ to qualify.

KEY T&C: New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards & Apple Pay will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy’s Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.

*New Customers Only. T&C’s Apply, 18+. Please Gamble Responsibly.

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BETUK | Bet £10, Get £30 in Free Bets

BetUK has a welcome bonus of Bet £10, Get £30 in Free Bets for qualifying new customers.

To claim it, bet a minimum of £10 at odds of 4/5 (1.80) or greater to qualify.

Once the qualifying bet settles, the player will then be automatically credited with max 3 x £10 free bets credited on qualifying bet settlement on selected events.

New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. T&Cs Apply. Acca Club: T&Cs Apply. Promo runs Mon 09:00 to Sun 23:59. Opt-in required. 50% profit boost on 7+ Acca selections. Max stake £20. Max winnings £1,000. Up to 5 boosts per customer per week. Exclusions apply. 18+. GambleAware.org.


BETUK | Bet £10, Get £30 in Free Bets

BetUK have a welcome bonus of Bet £10, Get £30 in Free Bets for qualifying new customers.

To claim it, bet a minimum of £10 at odds of 1.5 or greater to qualify.

Once the qualifying bet settles, the player will then be automatically credited with 3 x £10 free bets with no restrictions.

BetUK – Bet £10, Get £30 in Free Bets

T&C’s Apply. New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable and stake not returned with winnings. 7 day expiry. See all details directly at BetUK.

*New Customers Only. T&C’s Apply, 18+. Please Gamble Responsibly.—>

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BETWAY | Get up to £30 in Free Bets!

Betway gives new customers a £30 Matched Free Bet if your first Acca loses.

Simply sign up at Betway and make your first deposit with a valid debit card.

To activate the free bet a customer MUST place first bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Min Deposit: £5.

If your first Acca loses, you get a £30 Matched Free Bet.

You can access this special free bet bonus by clicking on any Betway banner or link in this website.

Attention! To get the bonus, you have to deposit within 7 days of a sports account being registered!

Get up to £30 in Free Bets KEY T&C: *New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Full terms apply. Please Gamble Responsibly.

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LEOVEGAS | 100% Mobile In-play profit boost

LeoVegas 100% profit boost of up to £100 of winnings on first bet – mobile only

The LeoVegas sign up bonus offers up to a maximum £100 bonus as a return on winnings from a 100% in-play Profit Boost.

There is no LeoVegas code needed for their welcome offer. Place your first deposit of at least £10 and then go to your “My Offers” section in your account management and select the 100% in-play profit boost.

*Significant terms: 18+ GambleAware.org, T&Cs apply. New reg only. Claim by placing a min deposit £10 via “My Offers” page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 

LADBROKES | £20 In Free Bets £20 Ker-Ching

Sign up with Ladbrokes and claim £20 in free bets. To trigger the welcome bonus, make a minimum first bet of £5 within 14 days of opening the account.

Fulfil the qualifying requirements and claim 4x £5 free bets to use on any sports.

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

*New Customers Only. T&C’s Apply, 18+. Please Gamble Responsibly.

Logo Bookmaker Spreadex


Spreadex gives new customers up to £40 in free bets.

Open an account here and place a qualifying £10 fixed odds bet.

After the first qualifying bet has been settled, the first free bet will be credited by Spreadex to your account as 2 x £10 free fixed odds bets, 4 x £5 free spread bets + £1 Race Index spread bet.

Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet and a £5 racing Winning Favourites spread bet. The second £10 free fixed odds bet, £5 free Total Goals football spread bet, and £5 racing Winning Favourites spread bet will be credited 24 hours later. Free bets expire in 28 days if unused. Promotions available to 18+ aged individuals. New customers only. T&Cs apply. Gambleaware.org

*New Customers Only. T&C’s Apply, 18+. Please Gamble Responsibly.
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18+ New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply

*New Customers Only. T&C’s Apply, 18+. Please Gamble Responsibly.

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10BET | 100% UP TO £50

10bet offers a welcome bonus in which up to a £50 bonus can be claimed.

To claim the welcome offer, make a deposit of at least £15 on a new account.

Get a 100% matched bonus up to £50.

To get the maximum bonus at least £100 must be deposited to the account. Deposit restrictions apply.

Key T&Cs: New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+

*New Customers Only. T&C’s Apply, 18+. Please Gamble Responsibly.

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BETFAIR | GET £20 IN FREE BETS When you place a £5 bet on Sportsbook

Betfair Sportsbook

T&Cs: New Customer offer. Place a min £5 bet on the Sportsbook on odds of min 1/2 (1.5), get £20 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly

*New Customers Only. T&C’s Apply, 18+. Please Gamble Responsibly.

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Boylesports offers a £20 in free bets to new customers.


Register an account with Boylesports and make a qualifying deposit
Stake minimum of £10 for the £20 in free bets

Key T&Cs:New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply.
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MRPLAY | BET £10 GET £15

Register an account with MrPlay and make a deposit of at least £10 on the account and then bet a minimum £10 stake on sports.

The minimum odds for the qualifying bet are Even Money.

A £10 free bet bonus will automatically be credited to your MrPlay account.

Key T&CS: 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible.

*New Customers Only. T&C’s Apply, 18+. Please Gamble Responsibly.

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logo bookmaker bettarget

BETTARGET | Bet £10 Get £20!

Bookmaker BetTarget have a welcome bonus available for new customers.

That is a BET £10 GET £20 promotion.

New customers can make an initial deposit of £10 on the account and then place a first sports bet of £20 at odds of 2.0 or greater.

BetTarget will credit a £20 bet bonus.

BetTarget BET £10 GET £20

Key T&CS: 18+, New customers only. Min wagering on sport £10. Max one £20 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited. Bonus Policy and Terms of Service apply. Please Gamble Responsibly

*New Customers Only. T&C’s Apply, 18+. Please Gamble Responsibly.

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Mr Mega | Up to £10 free bet!

Mr Mega offers up to £10 as a free bet bonus for new users.

1- Open an account with Mr Mega, make your first deposit of £10 or more.
2- Place a £15 bet on sports at Mr Mega with minimum 1/1 odds.
3- Claim a £10 bet bonus.

Bet £15 get £10 FreeBet
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller, Skrill and Paypal not eligible. Terms&Conditions apply.

*New Customers Only. T&C’s Apply, 18+. Please Gamble Responsibly.

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10BET | Up to £50 first deposit bonus

10bet an online betting veteran site have completely revamped their web design and offering.
Currently 10bet are offering new customers a 50% welcome bonus as a betting offer on their first deposit up to £50.

No bonus code is needed to active the bonus from the UK.

Sign up at 10bet, deposit and turn over your first deposit once to get the bonus amount credited (50% of your first deposit amount).

Before withdrawal the bonus amount has to be turned over 8 times within 30 days of your first deposit.

Up to £50 first deposit bonus
New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 30 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+ See full terms;  18+ Please Gamble Responsibly. www.begambleaware.org.

For UK players deposits via credit card and Revolut is NO LONGER accepted.

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BETDAQ | Get up to 10% Cash-back

Betdaq welcomes new users with a huge cash back offer.
Here’s how. Just go through the quick sign up process and enter the promotional code BETINS as part of the registration.

As a new customer, you will receive up to 10% net losses back for four weeks.

Eligible Players who wish to participate in this promotion must place five (5) Eligible Sports Bets and/or five (5) Eligible Casino Wagers, within the first 30 days of the date the Eligible Player registers an account with BETDAQ , in order to be eligible to receive Cashback

Get up to 10% Cashback
18+. New customers only. Promotion available from 13/11/2019 – 31/03/2020. code BETINS must be used at account registration. players must place min. 5 bets/wagers on sportsbook or casino within 30 days from date of account registration. Players who lose £50 or more from the 5 bets/wagers, will be eligible to receive cashback. Not available to API or RDT customers. T&Cs apply. Enter promo code: BETINS.

*New Customers Only. T&C’s Apply, 18+. Please Gamble Responsibly.

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Types of Betting Bonuses

Welcome bonuses are the most recognisable of all of the types of betting bonuses. These are the offers that you will see emblazoned across splash scenes when you visit a bookmaker. A form of betting offers for new customers is a matched deposit bonus. This is where, upon depositing an initial qualifying bet and (generally) settling your first bet, a bookmaker will give you bet bonus cash matching your initial deposit, up to a maximum limit.

Enhanced Odds

You will also be able to find special enhanced odds offers as welcome bonuses and ones for existing players too. Say for example in the FA Cup Final, a bookmaker offers a 50/1 enhanced odds sign up offer on Harry Kane scoring first. There may be a £1 maximum stake on that offer only, but if the bet wins then you would bank the bonus cash rewards.

This is a big lure for players who see inflated odds and want a piece of that action. Because offers like this always have a low stake, then they have extra appeal. As far as welcome bonuses go they aren’t a bad deal really because of low risk, but normally the rewards will be offered as free bet bonuses and not real cash, although exceptions do exist.

Money-Back Specials

There are variations of money-back specials available to all players, not just new customers. But they are a popular format for new customer sign up offers. With Money Back Special offers this means that a lost stake will be returned in the outcome of a specific bet not ending in your favour.

Say a losing first goalscorer bet could be returned, if the bet gets ruined within the first ten minutes. Or perhaps a match-winner has been selected and the team opens the scoring but fails to win the match, that could trigger the betting bonus. Take a look throughout best betting signup offers and discover more.

On this page new betting promotions are added continuously!
and you can read details on most of the bookmakers’ new customer offers]

What to look for when choosing a sign up betting offer

Let’s focus now solely on the sign up betting offer deals that are so common. Most bookmakers will have them and they will probably all vary slightly in their own unique way. So what exactly should you be looking for in a signup betting offer?

It is worth remembering that any bonus offer that you do end up engaging in, doesn’t determine the overall service of a bookmaker. A generous welcome bonus offer isn’t going to do you much good if the odds in the sportsbook doesn’t offering value. So basically pick the right bookmaker first and then take advantage of a betting offers sign up deal that they have.

Let’s explore some of the main things to look for in betting welcome offers.

Initial stake value

The bookmakers are trying to offer you a betting bonus so that you sign up with them. So there’s generally nothing little risk for the punter in these deals. You are probably going to have to come up with a stake first of all to trigger a welcome bonus.

Here’s what to consider. You are being offered a risk-free bet of £25 to start with if your first bet loses. If you play the bet, it loses and then your stake gets refunded as bet bonus cash, that’s not the same as real cash.

There will be terms and conditions applied to the free bet bonus returned, like a time limit to use it before it expires. So always read the terms and conditions on betting sites with offers and take a moment to assess whether it is of any real value for you.

First bet

Most welcome bonus offers at bookmakers will require the special offer to be activated with the first bet on the account. So make sure that you have hit all of the requirements of the offer, such as minimum deposit, minimum odds, minimum/maximum stake and even check if there is a further step of opting-in into a promotion that needs to be done. Also, check for any bookmaker bonus code that needs to be initiated during sign up.

Minimum deposits

You will have to fund your new account first of course. Most bookmakers will require a minimum of a £10 deposit on an account before playing. Check and make sure than any minimum deposits are performed first.

Deposit methods

Note that not all deposit methods will allow you to qualify for a bookmaker welcome bonus. The most common to not be accepted for bonuses are Neteller, Skrill and Paypal deposits. Check on the website first because the wrong deposit method could mean that you miss on the welcome bonus offer. Credit Card payments and deposits through e-wallets which were funded by credit cards, were banned by the UK Gambling Commission in April 2020.

Time limits

One final thing to remember about any betting sign up offers will have time limits on them. These time limits will be on things like having 7 days from opening the account to make your first deposit. You may have to settle a bet that applies to the welcome bonus offer to complete the deal. Any free bet bonuses that come back to your account after a welcome bonus has been completed will also only be valid for a set period.

Next major sports events

When major sports events come around, such as the Cheltenham Gold Cup, for example, that is when you will see an abundance of extra bookmaker offers come up. The big events like that are going to be a big time for the operators to try and capture extra business, so it’s generally a good time to search for a signup offer.

We have highlighted some of the top events around which are good times to explore bookmaker offers. One of the top ones is going to be the Grand National whether or not you are a big racing fan. It’s one of the biggest days of betting in the calendar year. Other big events include the summer treat of Grand Slam tennis from Wimbledon and the British Grand Prix.

There is also the  Darts World Championships, the FA Cup Final, the UEFA Champions League Final and other top events like the Cheltenham Gold Cup, the Snooker World Championships and Snooker Masters. These are all great times to look for betting sign up offers. You can always look around ahead of big tournaments, like the UEFA European Championships and the FIFA World Cup.

Best betting offers for existing customers

There is also a big market for betting offers for existing customers. Once a bookmaker has a customer signed up they are going to want to keep them around, of course. That is why you will find a great deal of betting offers at online bookmakers beyond that initial welcome bonus.

These are generally a lot more valuable to players as well. Just to explain, imagine that you frequently play accumulators. If you have a bookmaker which offers accumulator insurance, where the lost stake is refunded if just one leg of the bet loses, then over time that could give you a lot more value than picking up a £10 free bet as a welcome bonus.

So it is always worth taking some time to look around and explore just exactly what is on offer inside a bookmaker’s website. Of course, offers will change, offers will come and go but some great ones stick around and here we take a look at some.

Acca Insurance

This is a popular form of betting bonus, for those who like a little bit of a flutter on an acca. Acca insurance is generally when a bookmaker offers the bonus of a return of stake if an accumulator loses by just the one leg. This is a very common offer that punters can take advantage of and most bookmakers will have some kind of version of it.

Free Bet Clubs

Several operators also offer a free bet club. This isn’t going to be found in the betting offers sign up deals though. Free bet clubs can be thought of a loyalty club really, where a bookmaker will issue a free bet once a week if you have bet to a stake minimum amount during the week. Just for an example, you may get a £5 free bet on a Sunday for having placed £25 worth of qualifying stakes during the week like at Coral’s Bet & Get Club.

Horse Racing bonuses

It is not uncommon at all to find things like Best Odds Guaranteed, Extra Places and Non-Runner No Bet options for horse racing. With horse racing being such a major part of the UK sporting scene then bookmakers compete for a lot of action in this area. Getting the Best Odds Guaranteed (where you get paid at the bigger price if horse’s starting price is larger than an early board price that you took) can add a lot of value.

Acca Percentage Bonuses

Another popular way that bookmakers deliver a little extra to successful bets is through Acca percentage bonuses. A lot of top operators will offer this. If you manage to land a successful acca, which in and of itself is a pretty tough thing to do, then you will claim a percentage bonus on top of your winnings. How much that will be will be will depend on the size of the accumulator. You may get a 5% win bonus for example on a successful 4-fold, but then a 15% bonus say on a successful 10-fold. It will vary from bookmaker to bookmaker so check out the terms.

Enhanced Odds

Bookmakers offer enhanced odds options beyond welcome bonuses. It’s not that uncommon for bookmakers to give price boosts on select markets. Again this is another variable between different operators. Some, notably like BetVictor do tend to throw out a lot more enhanced odds offers than other bookies do.

The good thing about enhanced odds that are out there for existing customers is that they are just going to be a straight boost of cash on top of your regular odds. It’s not going to be a complicated affair of free bet bonuses. Bookmakers will just raise the general market price a bit of a selection to back.

A variation of this will be bet boosts. Sometimes bookmakers give out a bet boost to customers. These then can be applied to a bet of your choice. One of the bookmakers who frequently do this is William Hill, where they supply good bet boost options for their customers. The boosts will likely have terms and conditions, such as minimum stake.

Money-Back Specials

Usually, this will crop up when there is a big sporting event. A Money Back Special is a type of bet where the bookie offers to eliminate some risk on a given outcome. It may be that your first qualifying stake on an account gets refunded if it is lost. The operator returns the lost stake as cash or bet bonuses to your account. As mentioned above this is the most popular form of welcome bonuses for online betting.

Best betting sites in the UK

So the big question is which are the best betting sites in the UK? There are so many options to choose from, and that can lead to confusion. But that’s what we are here for, to make the choice just that little bit easier.

Here we take a look at the top bookmakers which we have studied. Again there have been many different criteria applied in our search, even down to things like security and account management. Time and time again in the many different areas in which we looked, the same names kept coming up.


The bookmaker just continues to grow and grow in stature in our opinion. One of the immediately notable things about Bet365 is the vastness of their sportsbook and the value of their odds within in. They are consistently competitive and at the better end of the scale for market value when doing odds comparisons.

That’s not just on the top markets either, it is on the lesser backed ones as well. Bet365 are not a site which delivers a tremendous amount of big betting offers. But they do have some in a place like their Best Odds Guaranteed, Each-Way First Goalscorer markets and 0-0 Bore Draw insurance.

It is the odds and market variety that makes bet365 stand out, which is such a good thing. They also deliver a superb live streaming service.

Visit Bet365 for more

William Hill

This is one of the most famous names in bookmaking. William Hill is one of the biggest bookmaker operations in the world and because of all that experience and trading power, they are consistently reliable when it comes to good odds. They have the power to trade at lower margins. On top of that, you have a website which is just jammed full of some tremendous betting opportunities.

The sportsbook is extensive and on top of that, they do deliver a tremendous amount of betting bonuses. Just visit their promotions page and you will see how much extra they offer their existing customers through their bonus. There are bet boosts, enhanced odds, extra places on horse racing and golf, and their popular golden goal promotion. William Hill, as expected,  have a huge racing section on their website and top account management.

Visit William Hill for more

Paddy Power

Paddy Power is pretty much the epitome of a bonus bookmaker. They have always been one of the front runners when it comes to launching unique and frequent betting bonuses. That has helped give them such a big identification in the market, along with their edgy best-mate vibe. There’s no heirs and graces with Paddy Power but for all of their publicity stunts and social media presence, they deliver a great service.

They are another of the top bookmarks who offer such a good sportsbook, which of course is the staple of any operator. That has to be in place and it is probably one of the more user-friendly websites as well. It just grabs and holds your attention, but with features like live streaming, high-quality racing, virtual sports, stacks of bonuses and a decent welcome bonus to top it all off, they remain one of our top picks for online betting.

Visit Paddy Power for more


BetVictor comes highly rated by ourselves as one of the best bookmakers in the UK. They continuously provide strong odds for punters and their website is excellent for user-friendliness. They also come in strongly for live in-play betting services too, especially with football because of such a tremendous variety of markets. They also provide a great betting app and just a visit their homepage to find some great daily enhanced odds boosts as well.

Visit BetVictor for more

Just a small selection

Of course, this is just a very small selection of the best betting sites in the UK. Remember that you are looking for the bookies that match up with your personal preferences for betting. If for example, you want a lot of live streams, find one bookmaker that gives you all of that, while you may sign up with another if they deliver better options on a niche market like politics. Use our guide to the betting offers sign up and free bets to set you on the road.


Enhanced odds offers and price boosts are becoming increasingly popular. We regularly write about good offers in our betting news section, and have created a dedicated page where you can always see up-to-date enhanced odds & price boost offers!

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