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LADBROKES REVIEW 2024 - Why We Give 4.5/5


  • Fantastic horse racing coverage and services.
  • Very good competitive sportsbook odds.
  • Plenty of good promotions to enjoy.

Online-Betting Rating:

In our Ladbrokes review, we examine one of the longest-standing bookmakers in Britain and Ireland. Ladbrokes have a big reputation.

As they benefit from along history in the industry, it is something that helps build some trustworthiness with punters because of that brand name.

Ladbrokes have also been an excellent supporter of British sport through their sponsorships, including horse racing.

For this Ladbrokes review, we take punters through what they can expect to find, from a quality sportsbook, customer service and the range of promotions that they offer.

Who are Ladbrokes?

Before we dive into the Ladbrokes review, let’s look at some history of the bookmakers Their founder Harry Ogden is recognised as the UK’s first professional bookmaker from back in the 18th century.

Their services are now of course, fully modernised, including an app and innovative features across their platforms.

The actual Ladbrokes brand was formed in 1902 and comes from racing stables Ladbroke Hall in Worcestershire. Fast-forward more than a century and the Ladbrokes online participation went live in 2000.

In 2016 Ladbrokes acquired the Gala Coral Group. Then in 2018 GVC Plc (now Entain) acquired Ladbrokes Coral.

Registration at Ladbrokes 4.5/5

The first step in getting going with Ladbrokes is registering an account with them. Fortunately for punters, this is a fairly quick and easy process. Opening a Ladbrokes account can be both online or in their mobile betting app.

On the website, a click of the green ‘Join’ button will get the process up and running.

The first information that is needed will be to set up the account using an email, user ID and secure password. You will want to remember that password to use in the app.

Ladbrokes Registration 1

On the next stage of the Ladbrokes account set up, this is where your personal information will go into.

Note that it is important for your name and date of birth to match whatever form of identification you are going to verify your account with.

Ladbrokes Registration 2

The final step is to give Ladbrokes some verification on the account, which is through your physical address and you also enter your telephone number here.

New customers can also pick their communication preferences on the page.

Ladbrokes Registration 3

Once all that has been done your account can be used. It is, therefore, just the three basic steps that are needed to get the account up and running.

Further steps will be needed to get funds into the account and to explore the Ladbrokes welcome bonus with, but the above is the basic overview of signing up with them.

Rating 4.5/5

Deposit Options At Ladbrokes 3.5/5

Ladbrokes Deposits

As to be expected, there is a decent range of payment options at Ladbrokes.

Go to the Cashier section after a Ladbrokes login and to the banking section where the deposit link is. From there you can pick which method you want.

They do have all the standard options available from debit cards, e-wallets and banking options.

After registering a new Ladbrokes account, you will be ushered towards making a deposit. Further payments to the account can be done through both their website and their mobile betting app via the Cashier portal.

The deposit limits involved at Ladbrokes can vary between players. Customers can define their own deposit limits. Ladbrokes don’t charge any fees for deposits.

There is a Ladbrokes Withdrawal/Deposit Card (called The Grid) available which links the online and in-store. You can add cash to your online account in a Ladbrokes store which is instantly available. Similarly, you can withdraw cash via a machine straight from your online Ladbrokes account.


Method Minimum Maximum Processing Time
Visa Debit Card £5 £17500 daily Instant
Apple Pay £5 n/a Instant
PayPal £10 n/a Instant
Ladbrokes Grid (Cash In-store) £5 n/a Instant

Getting your hands on the funds that are in your Ladbrokes follows much the same path. The location to process a withdrawal is in your Cashier section, just look for the Withdrawal link this time in your banking.

There are a couple of processes to get the money out. Firstly you make the request and Ladbrokes checks the transaction. Then once their security checks have been performed they will release the money. It could take up to five banking days to pull money out to a card or through a bank transfer.


Method Minimum Maximum Processing Time
Visa Debit Card £5 £17500 daily Instant
Apple Pay £5 n/a Instant
PayPal £10 n/a Instant
Ladbrokes Grid (Cash In-store) £5 n/a Instant

Rating 3.5/5

Ladbrokes Layout 3.5/5

Ladbrokes have been through some ups and downs, but they really look rejuvenated at the moment. Their familiar red and white theme is instantly recognisable and the website design that they have is spot on.

It’s fairly clean and functional and very fluid whether you are on their website, their app or just on their mobile version.

The layout of their sportsbook in terms of legibility is good and the betting slip handles well.

Ladbrokes Layout

There will likely be some punters who may find the general layout of the Ladbrokes website a little bit crowded. It is on the busier side of things without question, but it doesn’t hinder the operation of the website. That is the important thing.

The collapsible menus are a nice touch because it keeps that out of the way and the prices are easy to read. There are buttons and links around which can help you filter big pages into manageable bite-size chunks. It is functional.

Ladbrokes Mobile App

Ladbrokes have a mobile version of their website as well as the Ladbrokes Mobile App which is available for both iOS and Android. There are direct links on their website to get to the apps, which is a quick and convenient way to go.

For our Ladbrokes app review, it felt very smooth to operate and offered easy access to the extensive sportsbook. You have full access to the huge in-play section as well on the app, with a plethora of options available there for matches that are currently happening.

The Ladbrokes promotions and specials like acca features and odds boosts are available in the app and live streams are there too. It is one of our most highly recommended mobile betting apps, just because of the sheer wealth of stuff on there.

It is a very user-friendly app in our experience and playing into that, it means that it was really quick to scroll through menus to find bets. It was a very good service, lightweight and full account management can be done.

Rating 3.5/5

Ladbrokes Odds 4.5/5

Being one of the biggest operators in the industry, punters will expect Ladbrokes to come in with a strong rating for odds. In our opinion they do just that, for a couple of reasons. First of all, their bookmaker margins for football betting and racing are highly competitive.

That means they do perform well against competitors like bet365, Paddy Power and SBK on a lot of markets. The second aspect of the Ladbrokes odds is that you can boost a lot of them.

Not only do Ladbrokes give customers free bet boosts every day, that’s on top of Boosted Odds that run throughout their sportsbook.

That just piles extra value on top of an already excellent service when it comes to bookmaking odds.

Rating 4.5/5

Betting Markets And Events Coverage 5/5

A Ladbrokes bet is generally strong in odds because they have a wealth of knowledge and expertise in trading. Their sportsbook is great and should fulfil the needs of both casual and more hardened punters alike.

Markets are very easy to find and the variety is simply fantastic. Naturally the main highlighted action is football and horse racing.

But just about any sport under the sun is in their sportsbook, from North America’s NFL to everything from Aussie Rules to Chess, Golf, MMA and Volleyball.

Ladbrokes Football

Ladbrokes have long been big supporters of UK racing. Racing is a big feature and a big staple of the experience at Ladbrokes with some quality coverage in their racecards. The layout of their horse racing section in the sportsbook is well done because it is just basically as simple as it can get.

You get to enjoy the little touches like the Verdict and Spotlight form when you click on a race as well as the market fluctuations. It’s nothing which is glitz and glamour at all, it is simply a good simple horse racing betting platform.

Rating 5/5

Ladbrokes Football Offering 5/5

Ladbrokes have a wonderfully extensive football service available and it’s really easy to sort through the matches either for the day, the following day or future matches.

When you look at an individual match, there’s commonly well in excess of 150 bets available. Most of them are available for cash out as well.

That is a feature which is prevalent throughout the sportsbook and ranked highly in our Ladbrokes betting review.

Also nicely displayed is any Ladbrokes odds price boost that they are currently running for that match.

Ladbrokes odds

There is a massive amount of Ladbrokes football betting that is available on the site from the Premier League, Champions League to action from the lower tiers and from matches across continental Europe and beyond.

Ladbrokes odds on football are excellent and in the Acca’s section of the football markets, there are some great coupons for convenience, such as ‘Today’s Both Teams To Score’, ‘Today’s BTTS in Both Halves’ and ‘Today’s Correct Scores’.

In-play betting

Ladbrokes have a wonderful in-play service available for their customers. There is a link on the main menu to bring up all the current events that are available for live in-play. Plenty of different sports are covered and this can be linked up with live-streams.

Rating 5/5


If an event is available for live-streaming at Ladbrokes then you will see the icon right there to access it.

There are viewing restrictions with streams so read up full on it. A general rule of thumb is to watch streams you must have placed a bet in the last 24 hours or have funds in your account.

Coverage starts a few minutes before the event. Geographical location is another factor.

When we looked at their in-play services for our Ladbrokes review, we found plenty of football going on, along with tennis matches, basketball matches, volleyball matches and a golf event.

There were even Esports which were all currently through live in-play action.

It just depends on what is going on at the time of course. The market variety in terms of betting options for a live event was great.

A high percentage of the live betting markets at Ladbrokes, were available for the Cash Out option as well to keep you in control as the action was rolling along.

Rating 4.5/5

Offers For Existing Customers At Ladbrokes 4/5

Ladbrokes do deliver well when it comes to offers for existing customers. We examine some of their most popular ones next in this Ladbrokes review.


This long-standing offer from Ladbrokes is a prediction game. It is a free-to-play game where you make a call on the correct score of three selected matches.

If you predict all three score lines correctly then you win £/€100 cash. Two correct predictions return a £/€5 free bet and if you get only one of the three, you claim a £/€1 free bet.

18+. UK&IRE. Shop, online and mobile app. Predict the correct score and you could win cash (£/€100) or free bets (valid 7 days, stake not returned). Entries before the first scheduled Kick Off. Max 1 prize/player. Payment method restrictions & T&Cs apply.

Best Acca

Ladbrokes have some tremendous coverage through different promotions for sports accas. Punters can receive Odds Boosts in their slip for an acca, can track accas easily to edit or cash out, and for 5+ team accas on selected football markets, you will get Money Back as a Free Bet up to £/€10 if the wager loses by one leg.

18+. UK&IRE only. Online & Mobile. Acca Insurance: Min selection odds 1/10. ACCA Odds 3/1. Pre-match straight line access only. 1 free bet up to £/€10 per customer/day, valid for 7 days, stake not returned. Odds Boost” Up to £/€50 at boosted odds. Min 1 boost per day. T&Cs Apply.

Best Odds Guaranteed

Ladbrokes also offer Best Odds Guaranteed on all UK & Irish horse races. The offer applies to early prices, board prices, singles and multiples. So if the SP is greater than any of those, then Ladbrokes will pay you out at the bigger price.

18+. UK&IRE only. Real money win or E/W single bets on UK & Irish horse racing only. Bet type restrictions apply. Offer cap £/€50k per customer per day. Bets placed after the off don’t qualify. If Rule 4 applies Ladbrokes pay the best odds after Rule 4 deductions. No cash out. T&Cs apply.

Rating 4/5

customer service

Customer Service And Site Security at Ladbrokes 4/5

There is plenty of security in place at Ladbrokes as would be expected. There are encrypted transactions across the board for starters. Your account is protected behind firewalls and verification has to be done to prevent fraud.

All customers have to supply ID documentation to verify their accounts. That also ensures that customers are of legal age. To upload any documents to their customer support team, files are encrypted and secure.

Ladbrokes are fully licenced by the Gambling Commission

Customer Support

Regular Ladbrokes contact help channels are available. A click on their Help and Contact link will send customers to their big knowledge base.

There is a tremendous amount of questions covering all sorts of topics from verification, to bonuses and payment methods to be found there.

It’s a good place to start and there’s a quick search tool as well.

Ladbrokes support can be contacted via a live chat button once you have logged into your account. Ladbrokes do not actively list a telephone support number or email address on their site but does have a submission support form.

  • Help Centre
  • Live Chat 24/7
  • Email Support Form
  • Twitter -twiter.com/ladbrokes
  • Facebook – facebook.com/ladbrokes

Rating 4/5

What Do Other Sites Say?

Ladbrokes have been around for a long time and have received plenty of reviews because of that.

ThePuntersPage gives them 4.4/5 rating citing them as being ‘one of the finest British bookies’.

The Cheeky Punter rates them an 8/10 for their customer service and gave their mobile betting app the same rating for functionality and because it’s ‘ a very solid option for iOS or Android devices.’

Bestbettingsites.com also credited Ladbrokes with a good strong rating of 4.4 out of 5 for there being “thousands of pre-match and in-play betting markets.”

We value the input of what actual users have had to say about bookmaking operators.

Because this is Ladbrokes, who like Coral and BetVictor have been around a long time, customer reviews are easy to find.

Safer Gambling At Ladbrokes

Ladbrokes provides a range of effective safer gambling tools to empower individuals in managing their gambling responsibly. Explore the following options:

Self-Exclusion: Through Ladbrokes, individuals can opt for self-exclusion, a valuable tool allowing them to take a break from gambling for a specified period. During this time, access to their account is restricted, ensuring a necessary respite and aiding in the management of gambling issues.

Reality Checks: Ladbrokes offers reality checks as reminders to keep users aware of their gambling duration. These prompts help individuals stay mindful of their gambling habits, enabling them to make informed decisions regarding when to conclude their gambling sessions.

Deposit Limits: With deposit limits, Ladbrokes empowers users to set maximum amounts for deposits within daily, weekly, or monthly intervals. This feature facilitates responsible spending, preventing excessive financial commitments and fostering prudent gambling habits.

Time Outs: Ladbrokes allows individuals to temporarily suspend their gambling activities through time outs. This tool proves beneficial when users feel they are engaging in excessive gambling or when facing challenges related to their gambling behaviour.

Gamstop: Ladbrokes actively participates in the Gamstop self-exclusion scheme, which provides individuals with the ability to exclude themselves from gambling across multiple operators. By registering with Gamstop, users effectively restrict their access to Ladbrokes and other participating operators, promoting responsible gambling practices on a broader scale.

Budget Calculator: Ladbrokes recognizes the importance of financial awareness and offers a budget calculator tool. This resource aids users in comprehending their gambling expenses by calculating and visualizing spending patterns. By gaining insight into their financial management, individuals can make informed decisions and maintain a balanced gambling experience.

Self-Assessment: Ladbrokes provides a self-assessment tool, presenting users with a quiz to evaluate their gambling behavior. By answering a series of questions, individuals gain valuable insights into their gambling habits, identifying potential areas of concern and accessing relevant support resources.

Through the provision of these comprehensive safer gambling tools, Ladbrokes demonstrates a steadfast commitment to promoting responsible gambling practices and prioritizing the well-being of its customers.

Overall Review Summary 4.5/5

Ladbrokes are one of the most famous names in British betting and they deliver a top-quality online betting experience.

They really deliver a very strong overall service combining quality, competitive odds and a powerful modern betting app (Android and iOS).

It is just overall good functionality across the entire platform that the majority of punters will notice.

Customers get good promotions and extras like live streams, acca boosts and they have been known to throw extra free bet offers out there as well.

In summary of our review of Ladbrokes, they rank very highly.

Rating 4.5/5


Who owns Ladbrokes?

British betting group Entain are behind Ladbrokes, and they also own Coral. Entain was formerly known as GVC holdings, which punters may be more familiar with.

Do Ladbrokes offer best odds?

It is not possible to get the very best odds on every single bet that you make at a single bookmaker. But Ladbrokes are highly recommended along with the likes of Bet365 and William Hill for competitive odds. Extra promotions like Acca Boosts and Best Odds Guaranteed on racing help out.

How long does it take Ladbrokes to pay out?

It will depend on what payment method is being used. While bank transfers and debit cards are stated as being between 1-3 days to process, this can be up to five days depending on the bank. Once a withdrawal leaves Ladbrokes, it is out of their hands as to how long it takes.

Can Ladbrokes be trusted?

Ladbrokes are regulated and licensed by the Gambling Commission. They have also built a good reputation for themselves over the many years that they have been in operation.

What is the Ladbrokes Grid?

The Ladbrokes Card, called the Grid, allows computers to link Ladbrokes services together. It means that it is possible to withdraw money from the Ladbrokes account as cash in one of their stores. Deposits can be made the same way.