Commercial content, 18+ , T&C Apply



  • Fantastic horse racing coverage and services.
  • Great value prices.
  • Plenty of good promotions to enjoy.

Online-Betting Rating:

Ladbrokes is one of the familiar high street names from British betting history. They have also long been great supporters of British sport through their sponsorships. Because of their experience and strong brand name, they are a major force online as well, as you would expect. They started all the way back in the 18th Century, that’s how long that they have been going.

That’s a rich history for them and their founder Harry Ogden is recognised at the UK’s first professional bookmaker. The actual Ladbrokes brand was formed in 1902 and comes from racing stables Ladbroke Hall in Worcestershire. They went online in 2000 and we are going to get right up to date with a current Ladbrokes Review.

Betting markets and odds quality 9/10

Betting markets

Ladbrokes are strong in odds because they have a wealth of knowledge and expertise in trading and you would expect nothing less really. Their sportsbook is great and will fulfil the needs of both casual and more hardened punters alike. You get great North American sports coverage along with everything from Aussies Rules to Chess, Golf, MMA and Volleyball and just about everything in between.

They offer an extensive range of horse racing as you would expect as they have long been big supporters of UK racing. Racing is a big feature and a big staple of the experience at Ladbrokes. That’s understandable, they have a strong history of supporting racing in the UK. The layout of their horse racing section in the sportsbook is well done because it is just basically as simple as it can get. We appreciated the simplicity in our review of Ladbrokes.

Claim your sign up offer *

Ladbrokes £20

  • Register at Ladbrokes
  • Place your first single bet of £5 or more
  • Get £20 in Free Bets (4 x £5)

* Bet £5 Get £20
18+. New UK+IRE customers. Promo code ’20FREE’ required. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

* New Customer Offer, T&C’s Apply, 18+. Please Gamble Responsibly. See details directly at Ladbrokes.

odds comparisons

You get to enjoy the little touches like the verdict and Spotlight form when you click on a race as well as the market fluctuations. It’s nothing which is glitz and glamour at all, it is simply a good simple horse racing betting platform. It is part of a very big sportsbook that Ladbrokes offer. You have a big sportsbook to get lost in, well, fortunately, the navigation in the sportsbook has been done so well that you won’t get lost as it’s easy to get around.

Along with horse racing, the sport that is pushed the most is football, which is understandable as well. These are the bread and butter of a bookmaker’s operations. They have a wonderfully extensive football service available and it’s really easy to sort through the matches for the day, the following day or future matches. You find that when you look at a match, even a match we looked at from the Australian A-League for example, it had 175 bets available.

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Most of them were available for cash out as well. That is a feature which is prevalent throughout the sportsbook and ranked highly in our Ladbrokes betting review. Also nicely displayed in a football match that you have selected is any price boost that they are currently running for that match. That’s to ensure that you don’t miss out. You can glance at the markets available by categories such as team goals, goalscorers and other markets. There’s really no point trying to navigate the huge football section. Just go to the dedicated section. We were impressed when we did the research for our Ladbrokes bookmakers review.

There are other great features in the sportsbook such as Daily Price Boosts that be quickly accessed which is a nice touch. As for odds, they are right up and they deliver a healthy amount of enhanced odds deals as well to keep punters coming back for more. You have a 6.1% bookmaker margin on soccer and overall across their sportsbook, it is about 4.9 which is pretty solid in comparison to others out there.

Because Ladbrokes is such an established name in betting you would expect a big, bold and well-rounded service from them and that is just what you get as well. They have virtual sports to keep you going as well and there is just so much variety in the sports book from the likes of Futsal, Volleyball, MMA and so much more. They are great for novelty markets like Politics, Movies, TV and awards. They really excel in their sportsbook offerings there.

The Ladbrokes Exchange

Running concurrently alongside their sportsbooks, Ladbrokes also have a betting exchange. You can find the link for it right in the main top menu on their website. What we enjoyed about the Ladbrokes Exchange when we tested them for our bookmaker review is just how clean and inviting it looks.  What Ladbrokes have managed to do is take out any intimidation that punters may have about getting into exchange betting.

It is very clean with its layout. When you land on the Exchange home page then you get to see some of the current markets, and they are largely horse racing and football-focused. There is pretty good coverage of different sports in the Ladbrokes Exchange, perhaps not as extensive as it could be, but it will tick a lot of boxes.

There is live racing and greyhounds to look at, plus a decided live in-play section on the exchange, we felt operated quickly. You either take a Back or Lay bet there and of course, you can set your own odds and try to create your Green Book situations. It is a fast exchange betting platform, not many bells and whistles, but a very solid platform.

As with any betting exchange, you pay your commission on winning bets. The base is 5% commission at Ladbrokes, however, the more you bet, the lower the rate will get because it operates on a layered commission structure. It could come all the way down to 2% based on the volume of bets that you have made.

Ladbrokes sign up bonus, free bets & current promotions 8/10

bonus offers

Bet £5 Get £20
18+. New UK+IRE customers. Promo code ’20FREE’ required. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

The Ladbrokes Bet £5 Get £20 is one of the most recognisable sign up offers among online bookmakers and it sticks around because it is so good. All that you have to do is sign up for an account with them and use the promo code 20FREE Place a qualifying bet of at least £5 win or £5 each-way at odds totalling 1/2 or greater. New Customer Offer, T&C’s Apply, 18+. Please Gamble Responsibly. See details directly at Ladbrokes.

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In-play betting 8/10

live in-play betting

Ladbrokes have a wonderful in-play service available for their customers and there is a link on the main menu to bring up all of the current events that are available for live in-play. This also ties into another of their big features which is live streaming. If an event is available for live streaming then you will see the icon right there to access it.

There are viewing restrictions with viewing streams so read up full on it. A general rule of thumb is in order to watch streams you must have placed a bet in the last 24 hours or have funds in your account. Coverage starts a few minutes before the event. Geographical location is another factor.

When we looked at their in-play services four our Ladbrokes review, we found plenty of football going on, along with tennis matches, basketball matches, volleyball matches, a golf event and even Esports which were all currently through live in-play action. More sports than that are well covered though the feature like rugby and cricket. It just depends what is going on at the time of course.

The market variety in terms of betting options for a live event was great. We looked at a football match from Mexico and there were fifteen markets open, while an obscure tennis match had 50 markets available. Again, a lot of these were available for Cash Out option as well to keep you in control as the action was rolling along.

Extras & features 9/10

Extras & features

Because they are pretty synonymous with horse racing, their Best Odds Guaranteed Plus is a great feature. If an SP returns a greater price than the one you have taken, then they will not only pay you out at the bigger SP but they will boost the price further up. For example, if you took a selection at 3/1 but the SP was 7/2, you would be boosted up to 4/1. Whenever that applies to a race, it is a good thing to have with you. They offer live streaming on all UK & Irish racing.

Ladbrokes also do run a cash out feature which means that you are able to get a return on your bet before a match even finishes. This is tremendous to try and consolidate your bets or lower your risk. The Ladbrokes cash out feature covers plenty of sports like football, cricket and snooker and this also applies on live markets and accumulators as well.

As a Ladbrokes customer, you also get great access to live to streams across a wide range of sports including racing. Clicking on live streaming will show you the current live action and you can filter through it if there is a lot going on, by simply selecting a tab at the top of the page. On that main page, you will also see how many live in play markets there are on a given event.

The biggest extra feature that you can find at Ladbrokes is the option to switch over to their Exchange service. This is their peer to peer betting format which offers a whole new range of markets and odds because you are betting against other punters. There is good help available to aid you over in their exchange section where you get to back and lay market options. It is rare that you find this dual feature with an operator and takes a strong mention in our Ladbrokes bookie review.

Ladbrokes run a lot of football promotions that are specific to certain games, so it’s worth looking at the promotions page frequently. They also have a #GetAPrice feature where you can ask them to price up a wager of your creation. You chose from selections like a match outcome, a goalscorer, a player making assists, both teams to score, a player to be carded, a player to have a certain amount of shots and mix and match options to create your own wager. It is a highly popular feature that gives punters some fun control. You can see creations created by other players which the bookmaker has already matched up when you look at a game.

Another of their top features is Edit My Acca. Edit My Acca, allows you to remove selections from your accumulator AFTER you have placed your bet – and even AFTER your selected events have started! Once you have played with and revised your bet, you will see the new potential return amount. But having the ability to remove a selection which looks like it is heading on the right path to failure is a cool touch.

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Ladbrokes payment options - deposit and withdrawal methods 9/10

Ladbrokes payment options

The major funding and withdrawal options are available to you as a Ladbrokes customer. You can use major credit and debit cards or online payment services like Paypal, Neteller and Skrill. There will be different limits and processing times (along with fees) for the different methods that you have with you. You can pull your funds out of your Ladbrokes account to your funding source again, different fees, limits and processing times will apply.

Deposit Methods Include: Visa, Mastercard, Maestro, Visa Electron, PayPal, Skrill, Bank Transfer, Ukash, Neteller
Withdrawal Methods Include: Bank Transfer, ClickandBuy, Neteller, Skrill, PayPal, Visa, Mastercard


  1. From the Sportsbook Click the Join Now button in the top right
  2. The sign-up form can be accessed through special landing pages
  3. Fill out the About You Details
  4. Fill out your Contact Details
  5. Create your Account Details
  6. Enter your payment method
  7. Fund your account

Online-Betting Rating:

User-friendliness of website & mobile app / mobile version 9/10

User-friendliness of website & mobile app

Ladbrokes have been through some ups and down, but they really look rejuvenated at the moment. That’s what we found in our Ladbrokes review. The website design that they have is spot on. It’s very nice, clean and functional and very fluid whether you are on their website, their app or just on their mobile version. All the investments and changes that they have done seem to be paying off.

The layout of their sportsbook tremendous and the clarity in odds presentation and the betting slip is highly regarded. There will be some punters who may find the general layout of the Ladbrokes website a little bit crowded. It is on the busier side of things without question, but it doesn’t hinder the operation of the website.

That is the important thing. The collapsible menus are a nice touch because it keeps that out of the way and the prices are easy to read. There are buttons and links around which can help you filter big pages into manageable bite-size chunks. It is functional.

Ladbrokes have a mobile version of their website as well as Ladbrokes Sports Betting App in the Apple Store and on Google Play Store. There is a dedicated Ladbrokes Exchange App as well. They do have a dedicated Windows Phone app as well.

For our Ladbrokes app review, those we tested operated very quickly and offered easy access to the extensive sportsbook. The #GetAPrice feature has been given its own tab so that you can access that quickly. You have a big in-play section as well on the website, with the plethora of options available there with the quick and easy operation and access.

You will find their promotions and specials on the mobile platforms as well so you are not going to be missing out on value. You can also grab your live streams through the app as well, again restrictions will apply. It is one of our most highly recommended mobile platforms just because of the sheer wealth of stuff on there.

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Ladbrokes Customer Service & Support, Security & Reliability 8/10

Ladbrokes Customer Service

Regular help channels apply at Ladbrokes. The quickest way is to open a chat console right there on the website and get direct access to a representative, but the more comfortable way for many may be to pick up the phone. You get around the clock access to Ladbrokes customer service and dip into their help section as well. Ladbrokes have Verisign and SSL encryption on their site.

Our Ladbrokes review rating: 9 / 10

Ladbrokes review

They are one of the most famous names in British betting and they deliver a top quality online betting experience. It’s hasn’t been plain sailing for them along the way, but they really have their act together at the moment and deliver an overall service that the major of punters will enjoy and stick around at.

There is a lot of trading value on there for punters to get their teeth into and you get a hugely trusted and recognisable brand. You get a wealth of promotions and extra, a betting exchange if you want to explore that side of peer to peer betting and wonderful mobile platforms. In summary of our review of Ladbrokes, they offer one of the strongest packages out there.