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  • Long-established trusted brand since 1934.
  • Excellent mobile betting app
  • Extensive live-in-play football betting markets

Online-Betting Rating:

This William Hill review takes an in-depth look at one of the most famous bookmakers in the UK. One major aspect that they can bring to the table is their long history and tradition of bookmaking that stretches back to the early 1930s.

William Hill have grown from there to become one of the biggest sports betting operators in the world. They are a massive, global operator and were the first bookmaker in the UK to make ground by operating in North America through both brick-and-mortar and online betting services.

For our William Hill review, we are taking a look at both their website and mobile betting app. We want to help customers get a clear picture of what is on offer at this highly-rated bookmaker.

To do that, we explore some of the highlights of their sportsbook, such as odds, customer service and bonuses.

William Hill is one of the most recognisable names in online betting, and they have traditionally been a big supporter of British sport through sponsorship.

We begin this William Hill online review with a look at how to get signed up with them.

Registration Process – 5/5

The signup process at William Hill should be a quick thing to get through in its entirety. Follow any of the links on this page to get directly to their site where you can begin your journey.

On their website, there is a simple bright yellow “Join” button. This can also be performed through the William Hill betting app.

A click of that button will bring up the first part of the William Hill sign-up form. There are only two pages of the form, so again, this is super quick to get through.

The first screen of a William Hill signup is all about your personal details. You’ll need things like your name and date of birth, along with an address. You can search for your address by using your postcode.

The second step of getting registered with William Hill is the account information. Here you will need a username and a secure password. A security question can also be set here along with, uniquely, an immediate opportunity to set your deposit limits.


With most bookmakers, you do this after opening an account. Then you have to go and look around in your account profile of where to set limits. With William Hill, you do this at registration which we found to be an excellent option.

That is all there is to opening an account with William Hill. Those two pages get you started and the same info is used for your William Hill mobile app. That way the website and app are linked together by your account.

Before diving into the many football betting options that William Hill have on their website, you will need to deposit some funds.

We take a look at that next in our William Hill review.

Rating 5/5

Deposits & Withdrawals – 4/5

There is a great range of deposit options that can be used at William Hill. They are very clear about their methods and limits involved with them, in their help section.

William Hill accepts everything from banking and debit card options to e-wallet payments. There are no charges applied to any transaction by William Hill.


Method Minimum Maximum Processing Time
Debit Card £5 £99,000 Instant
PaySafeCard £10 £200 Instant
Skrill £10 £80,000 Instant
Neteller £10 £25,000 Instant
Paypal £10 £5,500 Instant
ecoPayz £10 £8,400 1-3 business days
Apple Pay £5 £99,000 Instant
Trustly £10 £10,000 Instant
Fast Bank Transfer £10 £10,000 Instant

Getting your hands on the cash that you have sitting in your William Hill account is not a difficult thing. As with all bookmakers, withdrawals take longer than deposits do. That’s because of security checks and processing.

Most of the options at William Hill should take between 1-3 working days to get completed. Some may be longer, some shorter depending on the financial institution that you are using.


Method Minimum Maximum Processing Time
Debit Card £5 £33,000 1-3 working days/up to 4 hours Visa Direct
Skrill £5 £80,000 Same Day
Neteller £5 £25,000 Same Day
Paypal £10 £5,500 Same Day
ecoPayz £5 £300,000 Same Day
Bank Transfer £25 £100,000 1-10 days

One noticeable thing about the William Hill withdrawals is that they do offer some quick ways to get the money. That in particular is the same day timescale that they have listed for things like E-wallets and the quicker Visa Direct option.

To initiate a withdrawal at William Hill, a click on your balance (when you are logged in) will take you to the account. From there select the Withdrawal option and enter the information about how much you want to take out.

A confirmation of the transaction will be given including the estimated time of arrival. A link to reverse the withdrawal may be available on the confirmation.

William Hill Plus Card

There is an alternative of how to get funds in and out of your William Hill account. That’s the William Hill Plus card. That allows you to withdraw online funds as cash in one of their shops.

With it, you can also use your online fund to bet within a William Hill shop. Another excellent feature of the William Hill is that you can Cash In a shop bet through their mobile app.

Rating 4/5

Claim your sign up offer *
William Hill

William Hill £30

  • Register at William Hill using promo code R30.
  • Place a first £10/€10 bet at odds of 1/2 (1.5) or greater.
  • Bet £10 get £30 in Free bets
    KEY T&Cs: 18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

William Hill Sign Up Bonus - 5/5


There is a William Hill bonus code needed to get their Welcome Bonus. That’s R30 which you can plug in during the registration process.

Once you are all up and running with a new account, if you then place a minimum stake of £10 on odds of 1/2 (1.5) or greater on sports, you will collect the bonus

The William Hill bonus is credited as 3 x £10 bets. That will be issued when the qualifying bet has been settled. There is a good 30-day period that you have before those free bets expire. Those can be used throughout their sportsbook.

That is a fairly good haul of £30 worth of free bets, which is comparable to the likes of SBK and Unibet in terms of free bet value for sports.

Punters may also appreciate the fact that the bonus amount in the William Hill sign-up offer is split into three instead of having to place the entire amount on one bet.

Rating 5/5

Website Layout

A lot is going on at the William Hill site, but they have managed to keep it very clean and user-friendly. Modern improvements have helped them out in that regard, making it much easier to navigate.

There is still a very light feel about the whole user interface at William Hill, despite there being a lot of text on the home page.

The betting variety for football is just astonishing and it’s easy to get around the different market options, and things like enhanced odds are clearly indicated.

On the right-hand side of the main screen, there is a Top Bets section where there is a quick list of the top picks that are coming up. There is a very modern feel about William Hill.

There is just no clunkiness about their site and it is relatively easy to find your way around.

The fact that the Betting TV sits in the top right-hand corner above the bet slip is a nice, accessible touch.

If you want to go down the mobile app route, then there is a William Hill app that will provide on-the-go betting at your fingertips.

There is a link to both an iOS and an Android version right from their site. Those can be found right at the bottom of the main page.

For our William Hill review, their betting app ranked highly. In some ways, the interface on the mobile app is even better than the main website, because it’s easier to scroll through big lists of markets.

So what kind of things can be found in the William Hill app? Just about everything that is on their main site would be the answer to that.

There are live streams through the William Hill mobile app, which include some football matches. This ties in nicely with the vastness of the in-play football betting options that they have.

Everything on the William Hill app menu is well-organised into sections and then sub-menus to quickly get to markets, so navigation is not a difficult thing there.

There are the #YourOdds market options which can still be played on the William Hill mobile app, and bonuses like their Bet Boost and cash-in options are very easy to control as well. It’s a very good, secure interface.

Rating 4/5

Odds - 5/5


The William Hill rating for their football odds comes in high, and that’s down to the huge trading power that they have.

For football outright markets, William Hill are usually among the leaders when doing an odds comparison between them and other big entities like Ladbrokes, Coral and bet365.

Granted, it’s important to understand that there are always market fluctuations wherever you look. No bookmaker is going to have the very best odds on every single market option out there.

But the more often that you do an odds comparison and find William Hill knocking around with the best odds, the bigger a picture it paints of how good they are.

In a scout around some of the William Hill football margins from popular domestic Premier League action to continental action like the French second tier, we found around an average of a 5.4% margin (variable) on outrights.

The odds that you see in the William Hill sportsbook can also be boosted. Look for enhanced odds options throughout their events, which give a little extra.

William Hill do also provide plenty of Odds Boost offers for their existing customers, so that’s another way to get the best odds with them.

Rating 5/5

Markets & Events Coverage - 5/5


The listing of sports events on the William Hill home page is good. It’s clear, and well laid out and there is a big focus on football in particular. Live In-Play betting options are easily found and can be viewed as a section of its own.

Looking around at things for this William Hill sports review there is immediately just a clear feeling of how extensive the markets and bet variety at the operator is.

Another nice touch for markets on the William Hill home page is how well any enhanced odds offers are marked up.

Those opportunities jump straight off the page, highlighted in bright yellow. As you would expect with such a strong presence in the industry, there is a huge variety of football betting markets at William Hill. This is an area in which they excel.

The number of betting opportunities for a single match are huge, and that’s indicative of the experience in other sports as well. It should leave customers with a good sense of options.

William Hill Football Offering - 5/5


We are probably going to keep coming back to variety in this William Hill sportsbook review, simply because it’s there to see. The football markets at William Hill are simply extensive.

Right off the top, just landing on the home page of their website on a midweek day of football action, we found some football matches with over 200 available bets besides the match outright. One of them had over 300.

So that is the might of the trading power that William Hill have, that they can throw that many options out there. In our experience, it felt like any market that you could think of from the world of football could be found at William Hill.

In the William Hill football section of the sportsbook, matches that they are streaming live are clearly marked up. Another part of the William Hill experience which is readily accessible is their #YourOdds.

This is where punters request their own bets from pre-determined markets. There is a quick link to Build #YourOdds to create your own as well.

Another nice touch about the William Hill Sportsbook Review in terms of listings for football in their sportsbook was enhanced odds.

Those options are clearly marked in yellow and they do generally sit right at the top of the markets for a given fixture, so it is really hard to miss those opportunities.

They cover over 60,000 football matches a year. For each match, with its many available markets, there are quick menu links to be able to skip around between sections like Goals, Scorers and Handicaps/Totals and Bet Builders.

Those allow you to get to where you need without scrolling through a lot of markets.

In Play Football Betting

William Hill also has fast markets available for in-play football betting. That includes things like what kind of action (goal, card awarded etc) will have in the first five minutes of a game.

It is common for any football match to have upwards of 80 live betting options open once the game has started.

We also make mention of their special Top Bets section. It’s a menu of select wagers that are popular for upcoming matches. They are listed in a side menu where the bet slip would be.

It is a good little section, especially for a really quick way to pull together a football accumulator.

Rating 5/5

Streaming – 4/5

There are live sports streams through the WHTV portal. This is a streaming service that they provide for their account holders. They are accessible both through the website and the William Hill app.

To be able to watch live sports through WHTV then you just do a William Hill login and either have a positive account balance or have been into their sportsbook and placed a bet within the previous 24 hours.

The live events that are streamed are subject to a delay, as is fixed with all streaming and live TV services.

We saw fixtures from the Spanish second tier, some interesting international friendly action, along with fixtures from Brazil and Argentina domestic leagues, when we looked at forthcoming matches.

Rating 4/5

Existing Customer Offers - 3.5/5


William Hill have always been a good destination for promotional offers. They generally have a lot going on for existing customers, giving them the chance to extend value on market options.

We will state that a lot of it is geared towards horse racing and greyhounds though.

But they do launch event-specific promotions now and again for other sports like football. It’s just a matter of keeping an eye on their promotions page really.

One big feature of their portions from a football perspective is their Acca Freedom.

With it, you can boost the odds of your acca or insure your acca against one result. That’s available once per day per customer.

  • Acca Freedom
  • Football Epic Odds, Flash Odds and Super Odds
  • Build #YourOdds
  • Best Odds Guaranteed
  • Lengthen YourOdds
  • Scratch Of The Day
  • One-off event-specific free bet specials

Rating 3.5/5

Safer Gambling

Safer Gambling

Safer Gambling With William Hill

William Hill boasts an extensive range of safer gambling tools and a dedicated section on their website. The tools they provide include:

  • Deposit Limits: Users have the ability to set deposit limits, enabling them to maintain control over their gambling expenditures. This feature encourages responsible spending habits.
  • Product Blocking: William Hill allows users to block specific products or types of gambling activities. This empowers individuals to tailor their gambling experience according to their preferences and requirements.
  • Session Time Reminders: To support responsible gambling practices, William Hill incorporates session time reminders. These reminders help users manage their time spent on the site, promoting a balanced and mindful approach to gambling.
  • Short Time Out: For users seeking a temporary break, William Hill offers a Short Time Out feature. This allows individuals to suspend their account activity for a brief period, providing a necessary respite without permanently closing their account.
  • Self-Exclusion: William Hill recognizes the importance of self-regulation and provides a Self-Exclusion feature. Users can voluntarily exclude themselves from accessing their account and engaging in gambling activities for a specified duration, fostering responsible gambling habits.
  • Account Closure: For those who require a more permanent solution, William Hill offers the option of account closure. This allows users to close their account if they believe it is necessary for their well-being.

With these comprehensive safer gambling tools and their dedicated section on the website, it’s no wonder that William Hill receives high ratings. They are considered one of the leading betting sites in promoting safer gambling practices, and their commitment to innovation ensures that they will continue to introduce new tools and features in the future.

What Do Other Sites Say?

You have likely heard of William Hill, as most bettors will have done. They are that big and it means that you can browse online and find reviews easily enough.

It’s good to listen to the experience of users, as well as experts, as it helps to paint a bigger picture.

The Punters Page for example gives William Hill a 4.7/5 which is a huge rating, saying that “William Hill is a fantastic betting site, and there really isn’t much room to fault it.”

Oddspedia’s User Rating is at 4/5 saying that they are “among the best 10 bookmakers in the United Kingdom.”

The Trustpilot site has more than 4,000 reviews of William Hill, with a wide range of reviews. A fair chunk of their complaints are mostly about their casino and games as opposed to the sportsbook.

The Silent Bet however, gives them 4.5 start out of 5, saying that “William Hill Sports provides a single, comprehensive address for all your sports betting needs”


William Hill Review Rating - 4.5/5


For a company which has been in the business for so many years, you would expect a top service and you get one.

We found a lot of positive aspects to mention in this William Hill, a lot of very good components coming together.

That’s from their app, their tremendous live in-play betting services and just the overall value and variety that punters can find for football betting. The depth of their sportsbook is a huge positive for them.

William Hill have improved their layout and design significantly and now have a very nice, uncluttered and clean user interface both on their website and on the William Hill app.

At the end of the day, the simple yet big factors are really the telling thing.

They are consistently strong in odds comparison for football betting, they cover so many markets from around the world and getting a bet placed is straightforward.

Rating 4.5/5


Q: Who owns William Hill?

A: William Hill was started in 1934 with some humble roots. They are now part of a massive multi-trend international business. William Hill was purchased by 888 Holdings plc in 2022.

Q: Does William Hill offer best odds guaranteed?

A: There is Best Odds Guaranteed coverage at William Hill for horse racing. So if the winning SP is bigger than your odds on the winning selection, they’ll ensure that you get paid at the bigger odds.

Q: How long does it take William Hill to pay out?

A: William Hill has some great options for relatively quick payouts. Their e-wallet withdrawals can be completed on the same day, depending on when you initiate it. The average for other things like debit cards and banking is 1-3 business days for a payout.

Q: What deposit options can I use at William Hill?

A: They have everything from debit cards, bank transfers and third-party payment platforms like PayPal. See our section above.

Q: What is the William Hill Bet Boost?

A: William Hill give boost “credits” each day, which you can apply to certain bets for better odds. Details are in their promotions page.

Q: How do I use a William Hill Free Bet?

A: If you have any applicable free bet bonuses, you can select them directly in the betting slip.