Commercial content, 18+ , T&C Apply



  • Bookmaker tradition since 1934.
  • Excellent statistical data for sports.
  • Highly recommended live in play service.

Online-Betting Rating:

This William Hill review takes an in-depth look at one of the most famous bookmakers in the UK.

William Hill has a long history in the industry and is one of the bigger operators in the world. The origins of the business go right back to the early 1930s

Now they are a massive, global operator and were the first bookmaker in the UK to make ground by operating in North America through both brick and mortar and online betting services.

Our William Hill Online Sports Betting Review will look at the features which they offer their customers.

That will also include a William Hill Mobile App Review.

The length of their history is certainly a factor which helps with company recognition and in turn, that has helped them retain their place as a trusted brand.

They have millions of online customers across the world and they appear to strive forward with strength and power in a competitive market.

But it is the day to day online operations that this William Review will take a look at.

In it, we will look around their extensive sportsbook, weigh up the value of their odds within and take a good close look at the extra features that they bring to the table.

At the end of the day, William Hill is one of the most recognisable names in online betting.

They have massive trading power behind them. It is to the sportsbook that we will turn to start this William Hill online review.

Our William Hill Review Rating:

Betting markets & odd quality: 10/10
Sign Up Bonus 7/10
In-Play Betting: 9/10
Extras & Features: 9/10
Payment Options: 9/10
User-friendliness of website: 9/10
Mobile App: 9/10
Customer Service: 9/10
Total Score: 9/10

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Betting markets and odds odds quality 10/10

Betting markets

Our William Hill Sportsbook Review starts with a look at site navigation.

The sports menu at William Hill is the usual left-hand menu affair.

The menu is separated into small sections with a nod towards quicker access.

That is a Popular bets part of the menu which leads straight to the key markets that are happening at the current time.

The rest of the menu is just listed alphabetically.

But as with most bookmakers in this day and age, there is so much going on in the home page of the website that a lot of the main access comes straight from there.

On a given day, say a Saturday afternoon of football, then all of the big action will be right on the home page which cuts the need for much searching.

Claim your sign up offer *
William Hill

William Hill £30

  • Register at William Hill using promo code H30.
  • Place a first £10/€10 bet at odds of 1/2 (1.5) or greater.
  • Bet £10 get £30 in Free bets   KEY T&C: 18+. Play Safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. Terms and conditions apply.

* Bet £10 get £30

KEY T&C: 18+. Play Safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply

This offer is valid only if you sign-up using promo code H30. Bonus paid as 2 x £15 denominations

New Customer Offer, T&C’s Apply, 18+. Please Gamble Responsibly. See details directly at William Hill.

William Hill Mobile Bonus

This is a different William Hill Mobile Bonus. Register on Mobile with the William Hill promo code N40.

Place a bet of at least £10 and in return, the operator will credit x 4 £10/€10 when that initial qualifying bet has been settled.

KEY T&C: 18+. Play safe. When you sign-up via Mobile using promo code N40 and place a bet of £10/€10 or more we will give you 4x £10/€10 free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.


Betting markets and odds quality – continued

So the listing of sports events on the William Hill home page is good.

It’s clear, well laid out and there is a big focus on horse racing, as well as Live In-Play betting options.

Looking around at things for this William Hill sports review there is immediately just a clear feeling of how extensive the markets and betting options at the operator are.

Another nice touch for markets on the William Hill home page is how well any enhanced odds offers are marked up.

Those opportunities jump straight off the page, highlighted in bright yellow.

As you would expect with such a strong presence in the industry, there is a huge variety of markets.


Example of William Hill sports betting markets

American Football
Darts ESports
FAA Football
GAA Hurling
Golf Greyhounds
Horse Racing
Motor Racing
Rugby League
Rugby Union
Table Tennis
Tennis TV/Specials

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A punter would expect all of those major markets to be there of course, but there is such good expansion beyond them.

Just a glance at the William Hill sportsbook menu and finding excellent coverage on things like Pool, Motorbikes, Table Tennis and Hurling, we feel would leave customers with a good sense of options.

In our experience for this William Hill sportsbook review, we feel that we strongly have to mention the sheer amount of betting options that are available there.

Not all of the more niche markets may be an important thing for all punters of course.

Some bettors never venture from the likes of horse racing or football, but that depth of variety is a big thing for others.

There is an easy-fell about the operation of the William Hill sportsbook.

There appear to be quick links everywhere to get to different markets.

A closer look within them through the use of icons indicates which events can be seen on William Hill TV as well as which are available for cash out.

We will look at live streaming and other features later in our William Hill bookmaker review.

William Hill Overview:

Bonus: £30
Headquarters: London, UK
Founded: 1934
Industry: Sports Betting

William Hill Football Review

We are probably going to keep coming back to variety in this William Hill sportsbook review, simply because it’s there to see.

The football markets at William Hill are just expansive.

Right off the top, just landing on the home page of their website on a midweek day of football action, we found some football matches with over 200 bets available bets besides the match outright.

One of them had over 300.

So that is the might of their trading power that William Hill have, that they can throw that many options out there.

The William Hill sportsbook is just huge.

In our experience, it felt like any market that you could think of from the world of football, no matter how remote (if that’s your thing) could be found at William Hill.

In the William Hill football section of the sportsbook, matches that they are streaming live are clearly marked up.

Another part of the William Hill experience which was really accessible was their #YourOdds.

Check out #YourOdds at William Hill

This is where punters request their own bets from pre-determined markets. There is a quick link to Build #YourOdds to create your own as well.

Another nice touch about the William Hill Sportsbook Review in terms of listings for football in their sportsbook was enhanced odds.

Those options are clearly marked in yellow and they do generally sit right at the top of the markets for a given fixture, so it is really hard to miss those opportunities.

They cover over 60,000 football matches a year.

For each match, with its many available markets, there are quick menu links to be able to skip around between sections like Goals, Scorers and Handicaps/Totals.

Those allow you to get to where you need without scrolling through a lot of markets.

William Hill also has fast markets available, such as what kind of action (goal, card awarded etc) will have in the first five minutes of a game.


William Hill Racing Review

Another big thing to bring into focus for this William Hill online sports betting review is the racing section.

The bookie comes up trumps in this area as well with the amount of coverage that they have going.

UK, Ireland and all of the big international markets are all available in what is a very well presented racing section.

The layout of the day’s racecards makes it easy to read what races are going on.

Icons indicate which of the races have extra places available on them and which are being covered with live streams on Betting TV.

All UK and Ireland racing are automatically streamed live by William Hill. There is also a Tote betting section for racing at William Hill.

The variety within the horse racing markets, such as in looking for William Hill Grand National odds, is fantastic and they also integrate information right from the Racing Post into their cards.

A quick cursory glance at the William Hill racing does clearly show information within a racecard like the jockey silks, draw, age, weight and price fluctuations as well.

A simple click a horse within a race card is all that’s needed to get the Racing Post info.

William Hill have a Best Odds Guaranteed on all UK and Irish horse racing, as well as offering extra places on selected race meetings every week.


William Hill Esports Review

It is hard to escape Esports betting these days.

Inside of the William Hill sportsbook, there are both pre-match and in-play esports betting options.

There are a lot of options with William Hill sports betting including the biggest action from around the world in electronic sports.

Games include League of Legends, DOTA 2, Starcraft II, Counter-Strike: Global Offensive, Rocket League, Overwatch, and more.

A good, noticeable feature of Esports worth mentioning is that they don’t just focus on the big finals, they cover a lot of league action as well like the regular season of the Overwatch League.

Within the William Hill Esports section, we also found a good bet variety which would give them a good ranking in this William Hill review.

There were excellent options such as Map Winner, First Blood and other objective betting markets available.

All in all, there is strong Esports betting coverage at William Hill.


William Hill Novelty Markets

TV/Specials and Politics are very well covered in the William Hill sportsbook.

This is often a nice aside for punters and in particular, there are good television and movie options there, such as the highly popular Next James Bond market and things like the BBC Sports Personality of the Year award.

The novelty options noted for this William Hill review UK were numerous, ranging from Royals Betting to Weather/Temperature and the New Year’s Honours Special list.



The William Hill sportsbook review returns very favourable comments from our experience.

Some of the things we especially enjoyed was not only how far and wide their sportsbook stretched, but we were impressed by the speed of the website and how easy it was to find the markets as well.

The layout is clear, navigation is straightforward and everything is handled very well in the bet slip for management as well.

They are one of the industry giants and you can see and feel the quality and experience that they bring to the table for sports betting.

odds comparisons

Odds Comparison/Betting Margins

The William Hill rating for their sportsbook has to come in high.

The variety, notably in big areas like football and horse racing are second to none. But what about the quality of odds that are available at William Hill, a company with some massive trading power?

There are always market fluctuations wherever you look and no bookmaker is going to have the very best odds on every single market option out there.

In a scout around some of the William Hill football margins from popular domestic premier League action to continental action like the French second tier, we found around an average of a 5.4% margin on the big match outrights.

William Hill sign up bonus, free bets & current promotions 7/10

bonus offers

-There is a current William Hill sign up bonus available to new customers.

The William Hill promo code H30 has to be used to qualify for the sign up offer.

Open an account and place a £10 qualifying stake (minimum odds of 1/2) will return and get £30 from William Hill – 2 x £15 bets.


How the William Hill Welcome Offer works

  1. Sign up using H30 in the Promo Code section;
  2. Once registered, place a £10/€10 bet (at odds of 1/2 (1.5) or greater);
  3. To access your bonus add a new selection to your bet slip. Note available bonus will be on the drop-down list on the bet slip.
  4. Welcome offer bonus will be paid as 2 x £15/€15 denominations
  5. Deposit restrictions apply
KEY T&C: 18+. Play Safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.

* New Customer Offer, Full T&C’s Apply, 18+. Please Gamble Responsibly. See details directly at William Hill.

Check out the William Hill Sign Up Bonus

William Hill Mobile Sign Up Offer

As mentioned in this William Hill bookmaker review, there is a welcome bonus for Mobile registrations.

Use the William Hill promo code N40 to sign up via Mobile.

Place a bet of at least £10 and in return, then William Hill will credit x 4 £10/€10 bonuses when that initial qualifying bet has been settled.

KEY T&C: 18+. Play safe. When you sign-up via Mobile using promo code N40 and place a bet of £10/€10 or more we will give you 4x £10/€10 free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.


3 Daily Bet Boosts

3x daily bet boosts can be collected every day from William Hill.

The bookmaker issues three of them each day to use across Horse racing & Greyhound singles every day, up to £20 win (£20 each way).

Add a qualifying selection to your bet slip, apply your stakes and click the Bet Boost button in the slip to use one of them.

Key T&Cs: Three “Bet Boosts” will be made available every day at 00:00:01 until 23:59:59. Total of THREE “Bet Boosts” to use across Horse Racing & Greyhounds (excluding the Virtual Grand National) per customer, per day; If you fail to use any Bet Boosts they will expire and may not be used on any subsequent day; The Bet Boosts are open to bets made via William Hill’s UK mobile and new desktop site; The maximum stake that can be boosted is £20.  Full T&Cs Apply 18+. Please Gamble Responsibly.


Double Odds on #YourOdds

Among the other William Hill promotions is their Double #YourOdds.

This is where #YourOdds prices have been doubled for a limited period of time.

These are available each week on some of the biggest events on the calendar. This applies to singles only.

Key T&Cs: Available online for a limited time only. Stake limits apply. Singles only. Cash in is not available. Double #YourOdds bets do not qualify for Bet Boosts. William Hill has the right to modify or restrict how much is placed on any market per customer. Full T&Cs Apply  18+. Please Gamble Responsibly.


William Hill Horse Racing Offers

There are a couple of horse racing standing offers at William Hill to consider.

They do offer Best Odds Guaranteed on all UK & Irish horse racing and greyhounds.

That means that if the SP is great than price taken, the returns will be paid at the SP.

Plus William Hill do also offer Extra Places on selected race meetings every week.


In-play betting 9/10

live in-play betting

There is extensive in-play betting at William Hill.

Access to the in-play action is gained through a menu link which sits right at the top.

However, the big in-play current action is listed directly on the William Hill page anyway to cut down some of the navigation needed.

The In-play section on the homepage is separated into its own menu block so that it’s possible to quickly switch between sports.

There is a good range of sports that are covered in-play at William Hill.

Football, Tennis, Golf, Rugby, Cycling, Cricket and a whole host more are available.


William Hill In-Play Football

The William Hill reviews of in-play action start with football.

It is common for any football match to have upwards of 80 live betting options open once the game has started.

In our experience, we found that it ranged over 100 for big games like World Cup Fixtures and Premier League games.

Even the more obscure action from around the globe, say the likes of the French second tier, live matches were well-covered in terms of the number of bets available.

The in-play William Hill football markets loaded quickly and matches could be easily followed with a match tracker.

In-Play Football Betting at William Hill

That threw out plenty of stats to try and gauge the flow.

Some of the live in-play action was backed up by live streams.

The menu links within a live game help to quickly get to markets.

It’s a very strong live product that they have it, of course, streamlined even more when it gets down to the William Hill app, including flash odds.


William Hill In-Play Tennis

From looking around we felt that the Wiliam Hill live tennis coverage was excellent.

There were a lot of options that we found in live betting on just a regular-season ATP Tour event.

There was great coverage with the likes of Next Game winner, set winner and the outright match betting.

Stats back it all up as well and other examples of other live tennis betting markets exist like Handicaps and Totals markets.

Naturally, the higher the ranking tournament, the more options that tend to come into play for live tennis betting.

But overall for the William hill in-play review, we felt that tennis was a stand-out sport.

William Hill have an in-play tennis promotion where they will issue 10% of your in-play losses back.

Key T&Cs: 10% losses on tennis bets for the previous week/each week paid in free bets. In-Play only. Single bets only. Max 100 free bet paid 12:00 Monday of previous week. Free bet expires after 4 days. Player, country and current restrictions apply. Free bet rules and terms apply. Full T&C’s Apply, 18+. Please Gamble Responsibly.

Extras & features 9/10

Extras & features

A lot is going on to supplement the William Hill sportsbook action.

There is a hefty amount of extra and features available at William Hill available.

Next up in this William Hill review UK we will take a look at some of the big features they offer.

A full suite of features is there on the William Hill website to supplement the sportsbook.

There is a great range of cash out options from the regular, to partial and automatic.

We did notice that there are a lot of bets that they allow cash out options on. It’s very widespread throughout the William Hill Sportsbook.

A big feature is their #YourOdds feature and this doesn’t just apply to William Hill football markets either. The tool can be found covering a lot of different sports from American Football to Table Tennis.

Punters can both create their own #YourOdds bet and browse through the top ones that have already been generated by other users.

There are a lot of other sections available for any players looking for more than just sports.


William Hill Live Streaming

There is a lot of live streaming available at William Hill. For starters, there is the racing coverage.

They do deliver all UK and Irish races and have some coverage of international racing as well. The racing that is shown on Betting TV is free to funded account holders.

Any time that you see a yellow cross symbol next to a racecard, then that means a stream is available for the race.

There is also Willliam Hill radio to be able to listen to races as well. Podcasts are also available through the William Hill platforms.

The range of sports that gets streamed through William Hill goes a long way beyond just horse racing.

They do show football matches from outside of the UK, and there is plenty of other stuff around like both ATP and WTA Tennis, basketball, ice hockey and more.

This will all be available to any Williamhill customer who has an active, funded account.

The big benefit with the live streams is being able to integrate it with live in-play betting.

It is possible to bring up the live stream alongside the live markets that are happening there.

So the two elements can be brought together for the full experience. Live streams at William Hill, including horse racing can also be watched on mobile platforms.


William Hill Virtual Betting

There is a big section of Virtual Betting which we will cover next in this William Hill online sports betting review.

To get to the Virtual Betting there is a menu link called Virtual World. This will send you straight to the main home page for the virtual options, of which there are many.

Virtual betting is randomly generated games, but represented visually like watching a short clip of a video game.

Among the options in the virtual World in the william Hill sportsbook is horse racing and greyhounds (both jumps and flat races), football and motor racing.

There is a rapid turnover of action with a new football match happening every three minutes, which is the frequency of a new virtual horse and greyhound race as well.

There naturally isn’t the great variety of markets that are going to be found in the virtual world like there are in the real world markets.

But for virtual football, we came across markets such as the correct score, total goals, over/under and both teams to score to supplement the match outright.

So on a whole, it is just a quick game and once a fixture is in-play, all markets close on the game. The quicker the internet/phone service is, the better for watching streams and virtual markets.


William Hill Statistics/Scores/Results

Because of the integration of information from the Racing Post in the William Hill racecards, there is, of course, some fantastic statistical input there.

At the bottom of the main left-hand menu there is a menu section called Extra and in there, there is a link to results.

William Hill payment options - deposit and withdrawal methods 9/10

William Hill payment options

For the funding of a William Hill account, there are options are Debit Cards, E-Wallets, Online Banking, cash Transfers, Cash vouchers and prepaid cards.

The different forms of payment will come with different limits and minimums for both withdrawals and deposits.

William Hill stopped accepting credit deposits in April 2020 due to changes made by The Gambling Commission.

This applies to not only credit cards but also to Paypal or Apple Pay transactions if they are funded by a credit card.

William Hill Withdrawal Methods:

Payment Option Duration Fee Amount
PayPal 1 working day none £10
1 working day none £25*
Visa und MasterCard 1-3 days none £5
PaySafeCard 3-5 working days none £25
WebMoney 2-4 working days none £5
Bank Transfer i3-5 working days none £25
*via bank transfer

William Hill Deposit Methods:

Payment Option Duration Fee Amount
PayPal immediately none £5*
1 working day none £5*
Visa und MasterCard immediately none £5
PaySafeCard immediately none £10
WebMoney immediately none £10
Bank Transfer immediately none £25
*UK customers can no longer deposit by Paypal or Apple Pay using funds from a credit card.

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How to make a withdrawal at William Hill

Next, we will look at a William Hill Withdrawal Review.

To initiate a withdrawal at William Hill you can go to My Account either on the main website or in the William Hill mobile app.

From there, there will be the option to click on Withdrawal. It is then just a matter of filling out the information and initialising.

As long as the withdrawal is still being processed and not complete, then there should be a “reverse these withdrawals” option available on pending transactions if you wanted to stop one.

Sometimes on the first withdrawal (or big ones), William Hill may ask for documentation to prove identity.

In most instances, the deposit method is where withdrawals will need to go back to.

If that is not possible, then William Hill can be contacted for an alternative method.

User-friendliness of website & mobile app / mobile version 9/10

User-friendliness of website & mobile app

A lot is going on at the William Hill site, but they have managed to keep it very clean and user-friendly.

There is still a very light feel about the whole user interface at William Hill, despite there being a lot of text on the home page.

The bet variety is astonishing on the website, no matter what the sport is.

Things like enhanced odds are clearly listed there on the site.

On the right-hand side of the main screen, there is a Top Bets section where there is a quick list of the top picks that are coming up.

There is a very modern feel about William Hill. There is just no clunkiness about their site and it is relatively easy to find your way around.

The fact that the Betting TV sits in the top right-hand corner above the bet slip is a nice, accessible touch.

William Hill Mobile App

A William Hill app will provide on the go betting at your fingertips.

There is a link to both an iOS and an Android version right from their site. The links can be found right at the bottom of the main page.

William Hill App Review

Betting App

For this William Hill Betting App Review we found it easy enough to visit their mobile version of their website on your device and get it.

The interface on the mobile app is even better than the main website, just because there is a higher contrast between the colour used.

So what kind of things can be found in the William Hill app? Just about everything that is on their main site would be the answer to that.

Let’s start with some of the big options after a William Hill login has been done on the app. Betting on and watching live sports is a big one.

It’s right there, easily accessible in the app, which is, as we noted, excellent for the huge coverage of daily horse racing that William Hill offers. Other sports like football and tennis can also be watched live.

So naturally along with the live streams there the extensive live in-play options that can be accessed through mobile.

Everything on the menu is well organised into sections and then sub-menus to quickly get to markets, so navigation is not a difficult thing there.

There are the #YourOdds market options which can still be played on the William Hill mobile app, allowing punters to wager on the markets that everyone is talking about.

The ability to not only see other people’s #YourOdds but to create your own is big.

As for additional features, both their regular Bet Boost and their Racing Bet Boost offers are available on the William Hill mobile app as well.

Another quick and accessible feature on the app is the cash in option on active bets.

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William Hill Customer Service & Support, Security & Reliability 9/10

William Hill Customer Service

There is a big help section full of frequently asked questions available at William Hill.

In our experience of looking around there for this William Hill bookmaker review, we found it to be very good.

The search bar returned a good section of relevant help files and things were written clearly and concisely.

There was a lot of help on there from everything from account management to technical issues that could arise.

They can be contacted directly as well.

That can be done via an email form in the help section or by telephone. Their Twitter feed is also a very good source for finding out any happenings as well @WilliamHill.

You can get a hold of William Hill over the telephone at +44-870-600-0479.

The customer service also extends to a William Hill live chat. That is available 24/7 on the website and it is often the quickest and easiest way to get any assistance that is needed.

Our William Hill review rating: 9 / 10

William Hill review

For a company which has been in the business for so many years, you would expect a top service and you get one.

The William Hill rating after this review has to be high.

There are so many components which make for an excellent overall experience.

The depth and range of the sportsbook is absolutely massive and in terms of prices, it is not often that they are going to be far from industry best.

They have improved their layout and design significantly and now have a very nice, uncluttered and clean user interface both on their website and on the William Hill app.

The William Hill app download is well worth doing for mobile wagering.

The horse racing and football coverage are exemplary and when you put in all of the live streaming and features that they run, then summing up our William Hill bookmaker rating, we easily rank them as one of the best bookmakers in our experience.

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