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Bookmaker Reviews and Rating 2024

Bookmaker Reviews - © peshkova  - Fotolia.com

What is the importance of bookmaker reviews? That will be helping to find you the best site at which to do your betting. Finding the right bookmakers can be a pretty time-consuming thing and that is just because of the sheer volume of bookies that are out there and available at the fingertips of punters.

The end-user is pretty much spoiled for choice. You have such a broad spectrum of betting operators out there, all competing for their own space in the industry. There are the major players, those with long-established histories in betting like Ladbrokes, William Hill, Coral and Bet365. While they are the ones who have the big pull, there are up against an ever-increasing amount of competition.

Please note that all ratings are based on our personal experience. T&C`s Apply.

UK Online Bookmakers Rating 2024

New operators like Tote and Fansbet have started to shake things up and the strength of the newer operators is pretty remarkable in such a competitive industry. So everything has to mesh together in one way or another and that means that it can get a little overwhelming for the average punter who is just looking for a place at which to bet.

Is it a case of just signing up with the first bookie that you see? No, of course not.

This is where our bookmaker review section will help you! 

Our experts have tried and tested each of the bookmakers on the list to see how their quality stacks up and we have analysed key factors such as market value on offer from them, the range of markets in their sportsbooks, features such as live streams and cash out options and of course how well the sites operate for the end user.

This guide can help you pinpoint which bookmaker will be the best fit for your own personal online betting needs. 

Choice is good

All bookmakers operate differently, they will run at different bookmaker margins and offer differing degrees of variety in their respective sportsbooks. Odds on the same market option will vary between bookmakers. So it is a lot to end-all piece together at the end of the day.

As a punter, you want to ensure that you are getting the most out of what you are doing in terms of value and equally as important, customer service. So how can you be sure that you are picking the one online betting site that is right for you? This is where those bookmaker reviews come in very handy!

Our bookmaker review section

Our experts have tried and tested each of the bookmakers on the list to see how their quality stacks up. It’s not just about which has the biggest and best welcome sign up offer. That’s nothing really in comparison of longer-term value through the sportsbook. That is a key component at which we have looked at to analyse the best bookmakers out there.

Other key features that we have taken upon ourselves to look at are in-play options, the value of betting bonuses, website features, mobile betting apps, customer service, help sections and just how user-friendly a website is. All of this kind of information and much more can be found in our bookmaker reviews.

They are here to get you informed. We are not going to pick out the best bookmakers for you, that is your own choice and it will depend heavily on your betting preferences. But we can help steer you in the right direction because you can look at the bookmaker reviews and see which are the bookies that we have scored highly.

A personal fit

Then you can explore them and sign up and get a good feel for those you are going to most frequently be using. Maybe one online betting site makes horse racing that much quicker and easier to bet on than another, but the other one has better market odds on football. Then what do you do? Well, you are not limited to just one bookmaker.

This is another important aspect of our bookmaker reviews. Because the operators do vary with their services, then, naturally, some are going to have more favourable options for you than others. Maybe you just like the in-play interface better at Bet365 than at any other bookmaker. Maybe you like the value of all Paddy Power’s promotions.

You will have your requirements for your online betting services. Our bookmaker reviews can help you find those ideal matches for yours. Online bookmakers have many different features like live streaming, bet builders and cash out options. Some of the ones on our list will rank higher than others for customer service and account management like deposits etc.

Our bookmaker review research

We have been doing for a long time and we have experts who know what to look for. So use this knowledge to your advantage in helping you get started with online betting. Remember too, you may be a seasoned punter who is interested in taking a look at one of the new bookmakers and what their services are offering.

All of our opinions are based on our own experiences of having tested different betting sites out there. We have researched and tested these sites, so read our bookmaker reviews.

Our Top 5 UK Online Bookmakers

The main factors

So what are the things to look for when it comes to bookmaker reviews? What are the key areas in which to look to help decide what the best betting sites are? Well, we have focused on a few different areas which we felt were extremely important for punters:

That not only includes the obvious things like who good is a bookmaker for odds value but have also taken into consideration customer service and betting features among other things.


We find that features are an important part of bookmaker reviews. When we look at features, we look at things which can enhance the whole betting experience. Some of the biggest features that we find to that end are live streaming, cash out options and bet builders. These are some great additions to a regular sportsbook which can just take that betting experience to the next level. So in putting together the bookmaker reviews we have had to size up the value and functionality of big main features.


The backbone of any online bookmaker is going to be the sportsbook. If there is not good market variety in there if there are not competitive odds knocking around, then what is a punter going to be left with? That’s right, not a lot. You are not going to have much of an experience if you can’t find those two main staples of online betting. So naturally, we dug around the sportsbook of betting sites to look at how much variety and also at the strength of the odds, in comparison to the wider market, we could find.


We all know just how strong the lure of a betting bonus is. You probably took advantage of one when you signed up for a bookmaker in the first place. It is more than likely that you are a frequent user of betting bonuses, be it simply taking extra places on a horse race, getting a money back special deal or even an accumulator bonus payout. There are a lot of different bookmaker bonuses out there, they are not a one size fits all kind of deal either. Some will naturally have more appeal to you based on your betting preferences.

In Play Markets

In play betting is huge. It is a massive part of mobile betting as well and it just an exhilarating and challenging way to do your wagering. Because of how important live betting has become for punters, we consider this to be a crucial part of any online bookmaker’s service. It needs to be there and in this day and age of hot technology, it needs to operate quickly and smoothly. Another key aspect of in-play operations is the degree of options that are in there. What kinds of sports are covered and what kind of market depth can you find on any given event. For example, does a bookmaker deliver with a bountiful of in-play markets on a top Premier League game?

Account Management

For our bookmaker reviews, we also looked at something which is often overlooked when it comes to picking an operator. That is account management which includes things like deposit method, withdrawal methods and what degree of help and support that there is on a site. Those are all very important, yet not particularly fun or glamorous parts of online betting.


We also had to include bookmaker mobile apps in our online betting reviews. This is an area which is also so important to the modern-day punter, the ability to get online wherever you are through your mobile device and do you wagering. It’s a lot quicker and a lot more efficient than having to sit and load up a computer to do your wagering. Because of that, the quality of a bookmaker’s betting app or the mobile betting site was looked at, not just their main website.

So as you can see we covered a lot when putting together our bookmaker reviews. We hope it helps to get you to the online betting sites where you can get all the features that you want, to have the best experience possible.