Betfair partner with Leicester in betting deal

Foxes join forces with Betfair


Betfair have partnered up with Premier League club Leicester City to further increase their marketing presence. The operator has already entered into betting partnership deals with Sunderland and Aston Villa and now they make their way into the King Power Stadium which they will get their services promoted across the club’s digital and social channel, as well as advertising around the ground on match days.

Ian Flanagan, Leicester City’s Commercial Director, commented on the agreement:

Betfair is a world leader in online betting and has an extremely strong presence in professional football, owing to their expertise in engaging football supporters and their innovative methods that have become industry standard.

“We’re very much looking forward to working with them in the coming 2015/16 season and to forging a relationship that will have great benefits for both parties.”

Betfair’s Head of Media & PR Stephen Mault commented on the partnership “Leicester is a forward thinking club that shares our passion for innovation and we look forward to growing a successful relationship over the course of the upcoming season.”