Bookmaker News – TV Ads To Be Pulled

We are all-familar with those late-night TV commercials for online casino, slots and poker from the likes of Ladbrokes and Mr Green.
But it appears that all television and radio adverts for gaming are to be removed during the Covid-19 lockdown by members of the Betting and Gaming Council (BGC) in a voluntary move by the gambling industry trade body.
The UK government has been putting pressure on the betting industry to do more to protect vulnerable punters during the lockdown.
Existing advertising slots will be replaced by safer gambling messages, donated to charities or removed from broadcast where contracts permitted, the BGC said, adding its members had committed to further increases in safer gambling messaging online.
That could be extended to sports advertising, which will be reviewed separately when appropriate.
Operators have said they will implement the changes as quickly as possible and no later than May 7, with the commitment in force “at a minimum” until June 5, only being reviewed when lockdown restrictions are relaxed.
Culture minister Nigel Huddleston has written to the chief executives of major online operators, including Bet365, as well as trade body the BGC, asking them to take extra steps to protect online players.
The Department for Digital, Culture, Media and Sport (DCMS) has also asked the Advertising Standards Authority for details on the scale and trends of complaints about gambling adverts.
Earlier this month, a ban on the use of credit cards when gambling came into force, while the government has also promised it will review the Gambling Act.
Action has been taken amid concerns that the number of problem gamblers will grow during the lockdown as boredom sets in.
Of course, it’s going to be a while before we see Ray Winston popping up at half-time on TV with the latest match odds from Bet365 but it is right that some form of censorship is imposed in the current circumstances. Punters can still, of course, find everything they want online but is hoped recent curbs will help put a brake on losses and leave everyone in a stronger position when the lockdown is ended and sport resumes in some form.
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