Customers at online bookmaker Bet365 will now have the ability to take a partial cash out option, as the operator has been the first major player to launch the service.
In addition to the popular cash out feature at Bet365 which launched in 2013, Bet365 have handed extra control over betting liabilities to their customers after becoming the first major operator to launch the partial cash out facility.
Now Bet365 customers can close out a portion of their bet, while the rest of it will remain open. This option will be presented on a sliding scale, and customers will be able to adjust the slider to their chosen cash-out portion on an event, with the updated returns calculation is simultaneously presented on screen.
This is thought to be a sportsbook first for the industry and it is the kind of control which punter on betting exchanges may be familiar with. Betting exchanges afford customers the opportunity to manage their books through backing and laying option.
Closing out portion of a bet is something which is familiar to spread betting as well, where customers have the ability to buy and sell for different amounts, in order to manage open positions.
Cash out, which was first launched by the now defunct IG Index sports betting subsidiary extrabet back in 2008, has become an important part of the sportsbook armoury and has led to an increase in customer in-play activity.
Betway and Coral recently became the latest operators to introduce cash out while last month Ladbrokes said it would introduce the facility later this year.
