The Best Online Bookmakers List for the UK & Europe

Best Online Bookmakers
Based on our expertise in analysing betting sites since 2002, we are able to provide you with a comprehensive guide to the best online bookmakers that are out there. We have done all of the time-consuming ground work for you by looking at things like customer service, value of odds, market options and promotional value within sites.

We keep these reviews up to date in the ever-changing industry and because of valuable input from user-questions and issues in our chat, we know the areas of importance for punters.

Please note that all ratings are based on our personal experience.




These are the best online bookies which we can recommend, but there are others that are still really reasonably good - and you can find those on our Betting Bonus Page or under Links.
For most users Bet365 is the best online bookmaker.

Please consider that we only recommend bookmakers that live up to the highest standards of quality (in terms of size, customer support, fees, ...) Endorsement of the best bookmakers is something we can deliver through the experience of having interacted with and tested them. The list of best online bookies is compiled above with expert knowledge.

The key with a bookmaker is to be sure that you trust them and find them to be a reliable partner in your wagering pursuits.


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Bookie reviews

There are many, many bookmakers out there, all clamoring for your business. Depending on your personal preferences and sports betting habits, you can use online bookmakers or offline bookmakers. Some of the most popular UK bookmakers like Ladbrokes or William Hill maintain a dual online - offline presence to make it even easier for you to place your bets.

There are great and many options available when it comes to looking at online bookies on the Internet, but the bottom line is, is that they are all different. The differences can be small, but others can be big enough to have a detrimental effect to your online betting experience. So knowing just what bookmakers have available before signing up, can help you to avoid complications down the line.

If you find that you are getting poor service, having difficulty with deposits and withdrawals or experiencing limited coverage of the areas on which you would like to bet, then it may be time for you to explore other options. In the world of sports betting there is no need to have absolute loyalty to any one bookmaker, and it is perfectly acceptable to use multiple bookmakers. In fact, that can even be an advantage when seeking best odds and taking advantage of promotions and betting offers.

Fortunately, there is absolutely no shortage of good online bookies for you to choose from as you explore the world of sports betting. You don't even have to confine yourself to English bookmakers; Irish bookmakers also have a good reputation for offering punters generous odds and top online services. The extent of the bookmakers available is so great, that you could have a different bookmaker for every sport you follow. Use our online bookmaker guide to pick and choose among the online bookmakers to get exactly what you want.

Some of the UK online bookmakers also offer a number of helpful services in addition to allowing basic betting. These items are also growing in popularity among some of the specialty online bookmakers as well.

Whatever your choice for a bookmaker, remember to be sure that you are making the most of your choice and getting the most out of your sports investing funds. Choose those highly recommended bookmakers with good service, low fees and an abundance of information and opportunity for you to make the best wagers possible.

Be patient in your search, and don't be afraid to browse through the listings until you find the best bookmaker (or bookmakers!) that best meets your personal needs.